Industry report · Data as of 2. May 2026
SaaS & Software
Freshdesk wird in dieser Branche 15× von KIs empfohlen, in der Brave-Websuche taucht die Marke aber nicht auf.
HubSpot ist die am häufigsten genannte Marke in den KI-Antworten, ist jedoch nicht in den Top 10 der klassischen Websuche vertreten. Ein deutliches Muster zeigt sich darin, dass die KI-Assistenten ausschließlich spezifische Softwareprodukte empfehlen und keine allgemeinen Informationsportale oder Vergleichsseiten anführen, obwohl die Suchanfragen nach breiten Empfehlungen verlangen. Über alle Top-Marken hinweg ist zudem ein durchgehend positives Sentiment ohne negative Nennungen festzustellen.
- Queries
- 15
- brand-free, per model
- Sample
- 149
- answers analysed
- AI models
- 3
- ChatGPT, Gemini, Perplexity
AI prominence in this industry
Consolidated visibility score per brand on a 0–100 scale. Blends: how often the brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 1 |
Zendesk
zendesk.com
|
72.2 | Big Name |
| 2 |
Zoom
zoom.us
|
70.8 | Big Name |
| 3 |
sevdesk
sevdesk.de
|
70.6 | Big Name |
| 4 |
HubSpot
hubspot.com
|
70.5 | Big Name |
| 5 |
Zoho
zoho.com
|
69.1 | Big Name |
| 6 |
Gusto
gusto.com
|
69.0 | Big Name |
| 7 |
Pipedrive
pipedrive.com
|
68.8 | Big Name |
| 8 |
Microsoft
microsoft.com
|
68.3 | Big Name |
| 9 |
Lexware Office
name:lexware-office
|
68.2 | Big Name |
| 10 |
Google Workspace
meet.google.com
|
67.4 | Big Name |
Same brands, different visibility
Brands present in both channels, normalised to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalised per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
8 AI only 2 in both 8 web search only
-
1
OMR⌀ Rank 4,9 · 12×
-
2
Zendesk⌀ Rank 3,3 · 4×
-
3
awork⌀ Rank 2,0 · 3×
-
4
Fuer-Gruender⌀ Rank 5,0 · 4×
-
5
Brevo⌀ Rank 1,5 · 2×
-
6
Papierkram⌀ Rank 4,7 · 3×
-
7
IONOS⌀ Rank 5,0 · 3×
-
8
ClickUp⌀ Rank 3,0 · 2×
-
9
Placetel⌀ Rank 3,0 · 2×
-
10
DATALINE⌀ Rank 5,7 · 3×
stabil Marken, die in mindestens zwei von drei Modell-Durchläufen je Anfrage auftauchen.
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Methodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which providers are recommended organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
Pro Anfrage werden 3 Durchläufe je KI-Modell abgefragt; die klassische Websuche mit einem einzelnen Top-10-Abruf. Abgefragte Modelle: ChatGPT, Gemini, Perplexity. Plattformen und Infrastruktur (z.B. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) erscheinen nicht in der Markenliste, da sie Marketingkanäle sind, keine Wettbewerber.
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