Industry report · Data as of 22. June 2026
Hospitality & Travel
100% of AI mentions of Allinclusivewelt come from ChatGPT; other models barely name the brand.
Novasol is the most cited brand by AI assistants, though it does not hold the leading average rank in classic web search. Despite several queries targeting direct services like booking cruises or wellness hotels, AI responses overwhelmingly favor aggregators, with marketplaces making up thirteen of the top fifteen brands rather than direct service providers.
15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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CHECK24 appears in 47% of queries across all four measured AI platforms, showing notably higher placement in AI answers with an average position of 3.1 compared to a classic web search average rank of 8.0. This nearly five-position gap between its AI visibility and traditional search ranking demonstrates a distinct advantage in AI-driven results.
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Opodo is cited in 33% of queries across all four AI assistants, maintaining strong placements in both AI results with an average position of 2.7 and classic web search at 3.8. The brand achieves a 47% run consistency, indicating a high level of stability across repeated identical prompts.
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Booking is referenced in 33% of queries by all four measured AI platforms, showing closely aligned placements between its average AI position of 3.7 and its classic web search rank of 4.0. Mentions of the platform skew heavily toward positive sentiment, accumulating 15 positive citations compared to just six neutral ones.
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Ab-In-Den-Urlaub reaches a 40% query coverage across all four AI assistants, securing a higher average position in AI answers at 3.1 than in classic web search at 5.4. Its AI visibility is overwhelmingly driven by neutral context, registering 20 neutral mentions alongside only four positive ones.
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Tui is cited in 40% of queries across ChatGPT, Gemini, Perplexity, and Claude, with an average AI answer position of 4.3 that outpaces its classic web search rank of 5.8. The brand maintains a perfectly balanced sentiment profile in AI responses, dividing its visibility exactly evenly between 11 positive and 11 neutral mentions.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 6 |
Expedia
expedia.de
|
65.7 | Big Name |
| 7 |
Lastminute
lastminute.de
|
65.1 | Big Name |
| 8 |
Swoodoo
swoodoo.com
|
65.0 | Big Name |
| 9 |
DERTOUR
dertour.de
|
64.9 | Big Name |
| 10 |
Novasol
novasol.de
|
63.6 | Big Name |
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Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
4 AI only 6 in both 4 web search only
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1
Novasol stabil31 Nennungen
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2
31 Nennungen
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3
28 Nennungen
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4
27 Nennungen
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5
24 Nennungen
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1
Opodo⌀ Rank 3,8 · 4 Treffer
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2
Ab in den Urlaub⌀ Rank 5,4 · 5 Treffer
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3
HolidayCheck⌀ Rank 5,6 · 5 Treffer
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4
Urlaubspiraten⌀ Rank 2,7 · 3 Treffer
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5
Lastminute⌀ Rank 4,8 · 4 Treffer
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
How is the AI prominence score calculated?
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
Which AI platforms does the report evaluate?
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
How current is the data?
The numbers come from the collection run of 22. June 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
Does ranking first mean the brand is the best?
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
Why is a specific brand missing?
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Can I reuse the data?
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
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