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Industry report · Data as of 1. July 2026

Hospitality & Travel

AI models recommend Agoda 14 times in this vertical, but the brand does not appear in classic web search.

Opodo is the most frequently cited brand by AI assistants and also maintains a strong top-tier presence in classic web search. Although multiple search queries specifically target direct vacation rentals or tour operators, online marketplaces overwhelmingly dominate the AI recommendations, with direct service providers making up only a small fraction of the top overall results.

15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity

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What stands out in this industry

Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.

  • Channel consensus

    5 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.

  • Leader in both channels

    Opodo is the most-cited brand in AI answers and is also prominent in classic web search.

  • Largest channel asymmetry

    Booking appears 2× in classic web search and is named 29× by AI. Stronger in classic web search than in AI answers.

  • Single provider dominant

    TUI gets 89 % of its AI mentions from a single model (ChatGPT). The other providers rarely name the brand.

  • Web search only

    45 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.

  • Stability

    3 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.

The 10 most visible brands in AI answers

Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated

  1. Booking

    booking.com 62.7 Big Name

    Booking appears in 47% of queries across all four measured AI platforms, maintaining a stronger average position in AI answers (3.5) compared to its classic web search ranking (4.5). The brand displays a notably positive sentiment skew consisting of 18 positive and 11 neutral mentions.

  2. Opodo

    opodo.de 59.7 Known

    Opodo reaches a 33% query coverage across all four AI platforms, securing a stronger average AI answer position of 2.9 compared to its classic web search rank of 3.8. The brand maintains a high run consistency of 57%, while its mentions lean heavily neutral with 21 neutral compared to 15 positive citations.

  3. CHECK24

    check24.de 59.0 Known

    CHECK24 is cited in 47% of queries across ChatGPT, Claude, Gemini, and Perplexity, showing stronger placement in AI answers with an average position of 5.0 compared to a classic web search rank of 7.0. The brand exhibits a highly skewed sentiment profile, receiving 25 positive mentions against just 8 neutral citations.

  4. Expedia

    expedia.com 58.8 Known

    Expedia is referenced in 33% of queries by all four measured AI assistants, achieving a stronger average placement in AI results (3.3) than in classic web search (4.0). The brand's sentiment profile is perfectly balanced, generating exactly 12 positive and 12 neutral mentions.

  5. weg.de

    weg.de 56.5 Known

    Cited in 33% of queries across all four AI platforms, weg.de shows a search-first profile by ranking stronger in classic web search (3.0) than its average AI answer position (4.3). Its mentions reflect a closely divided sentiment profile consisting of 9 positive and 10 neutral citations.

# Brand Prominence
6 HomeToGo
hometogo.de
 55.9
7 Novasol
novasol.de
 54.7
8 Belvilla
belvilla.de
 53.1
9 Swoodoo
swoodoo.com
 52.8
10 TUI
tui.com
 52.5

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Same brands, different visibility

Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.

AI citations Classic web search
Urlaubstracker
urlaubstracker.de
Sonnenklar
sonnenklar.tv
CHECK24
check24.de
Lastminute
lastminute.de
Urlaubspiraten
urlaubspiraten.de
REWE Reisen
rewe-reisen.de
Expedia
expedia.com
TUI
tui.com
Kurz mal weg
kurz-mal-weg.de
DERTOUR Reisebüro
dertour-reisebuero.de

Normalized per channel to the peak · sorted by |Δ|

ChatGPT citations Classic web search
HolidayCheck
holidaycheck.de
Lastminute
lastminute.de
weg.de
weg.de
DERTOUR Reisebüro
dertour-reisebuero.de
fluege.de
fluege.de
Interhome
interhome.de
eDreams
edreams.de
Opodo
opodo.de
HomeToGo
hometogo.de
Hotel.de
hotel.check24.de

Normalized per channel to the peak · sorted by |Δ|

Claude citations Classic web search
Ab in den Urlaub
ab-in-den-urlaub.de
Dertour-Hotels
dertour-hotels.com
Casamundo
casamundo.de
Urlaubsguru
urlaubsguru.de
Urlaubspiraten
urlaubspiraten.de
DERTOUR Reisebüro
dertour-reisebuero.de
Novasol
novasol.de
Kayak
kayak.de
Swoodoo
swoodoo.com
Trivago
trivago.de

Normalized per channel to the peak · sorted by |Δ|

Gemini citations Classic web search
CHECK24
check24.de
12-Travel
12-travel.de
Urlaubstracker
urlaubstracker.de
Expedia
expedia.com
Kayak
kayak.de
Sonnenklar
sonnenklar.tv
Opodo
opodo.de
Booking
booking.com
TUI
tui.com
Lastminute
lastminute.de

Normalized per channel to the peak · sorted by |Δ|

Perplexity citations Classic web search
Urlaubstracker
urlaubstracker.de
CHECK24
check24.de
TUI
tui.com
Lastminute
lastminute.de
weg.de
weg.de
Expedia
expedia.com
Dertour-Hotels
dertour-hotels.com
HomeToGo
hometogo.de
Hotel.de
hotel.check24.de
Restplatzbörse
restplatzboerse.com

Normalized per channel to the peak · sorted by |Δ|

AI top 10 vs. web-search top 10

On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.

5 AI only 5 in both 5 web search only

AI top 10 · Top 5
Web-search top 10 · Top 5

stable Brands that appear in at least two of three model runs per query.

Where web search and AI diverge

Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.

Visible in web search, absent from AI answers

Brand Web hits
DEUTSCHLAND TEST
deutschlandtest.de
 2
Günstige Hotelangebote
skyscanner.de
 2
Ferienwohnung
ferienwohnung.check24.de
 2
All Inclusive Urlaub
dertour.de
 3
Travelcircus
travelcircus.de
 2

Visible in AI answers, absent from web search

Brand AI mentions
Expedia
expedia.com
 24
Dertour-Hotels
dertour-hotels.com
 15
Agoda
agoda.com
 14
Airbnb
airbnb.com
 12
Lanserhof Sylt
tripadvisor.de
 12

One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary

How stable are the AI mentions?

AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.

Classification Brands
Stable
appears reliably in ≥ 2 of 3 runs
 6
Borderline
appears in 1 of 3 runs; plan for it with care
 38
Drift
appears only sporadically; may be missing on the next run
 185

Based on 229 brands with a recorded run consistency. Run consistency in the glossary

The queries Achtung.app tracked

15 brand-free queries, each put to every AI model and to classic web search.

Query AI top
hotel buchen günstig Opodo 7×
günstige flüge vergleichen SWOODOO 11×
hotel buchen mit flug Opodo 12×
pauschalreise anbieter vergleich Check24 6×
reisebüro online TravelScout24 9×
hotel buchungsportale vergleich Booking.com 12×
reiseveranstalter vergleich –
all inclusive urlaub allinclusivewelt.de 3×
ferienhaus mieten österreich HomeToGo 7×
ferienhaus mieten am meer Casamundo 8×
ferienhaus mieten mit hund NOVASOL 7×
städtereise angebote Lidl Reisen 5×
kreuzfahrt buchen AIDA 9×
wellnesshotel deutschland Wellness- & Sporthotel Jagdhof 6×
last minute urlaub TUI 7×

Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.

Brands compared

Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.

# Brand Prominence
1 Booking
booking.com
 62.7
2 Opodo
opodo.de
 59.7
3 CHECK24
check24.de
 59.0
4 Expedia
expedia.com
 58.8
5 weg.de
weg.de
 56.5
6 HomeToGo
hometogo.de
 55.9
7 Novasol
novasol.de
 54.7
8 Belvilla
belvilla.de
 53.1
9 Swoodoo
swoodoo.com
 52.8
10 TUI
tui.com
 52.5
11 Agoda
agoda.com
 51.9
12 Hunde-Urlaub
hunde-urlaub.net
 49.9
13 Dertour-Hotels
dertour-hotels.com
 48.3
14 L'TUR
ltur.com
 46.7
15 Lidl Reisen
lidl-reisen.de
 46.3
16 Ferienhaus-Mit-Hunden
ferienhaus-mit-hunden.de
 45.7
17 Hotels.com
hotels.com
 45.4
18 eDreams
edreams.de
 45.4
19 Lastminute
lastminute.de
 45.3
20 Ab in den Urlaub
ab-in-den-urlaub.de
 44.9
21 Casamundo
casamundo.de
 44.9
22 HolidayCheck
holidaycheck.de
 44.6
23 Kayak
kayak.de
 44.2
24 Interhome
interhome.de
 44.2
25 Hundeurlaub.de
hundeurlaub.de
 44.1
26 5-Sterne Wellness- & Sporthotel Jagdhof
jagdhof-roehrnbach.de
 43.6
27 Trivago
trivago.de
 43.5
28 fluege.de
fluege.de
 42.9
29 Urlaubsguru
urlaubsguru.de
 42.8
30 Reisepreisvergleich
reisepreisvergleich.de
 42.7
31 AIDA
aida.de
 42.6
32 Naturhäuschen
naturhaeuschen.de
 42.4
33 Alltours-Reisecenter
alltours-reisecenter.de
 42.2
34 4Pfoten-Urlaub
4pfoten-urlaub.de
 42.0
35 Airbnb
airbnb.com
 40.5
36 TUI
tui.at
 40.5
37 Holidu
holidu.de
 40.5
38 DERTOUR Reisebüro
dertour-reisebuero.de
 40.1
39 Hotel.de
hotel.check24.de
 39.6
40 ALDI Reisen
aldi-reisen.de
 39.5
41 TUI Group
tuigroup.com
 39.2
42 Heerlijkehuisjes
heerlijkehuisjes.de
 38.9
43 Lanserhof Sylt
tripadvisor.de
 38.7
44 HRS
hrs.com
 38.5
45 Checkeverything
checkeverything.de
 38.2
46 Urlaubspiraten
urlaubspiraten.de
 37.9
47 Allholidays
allholidays.uk
 37.8
48 Kreuzfahrtberater
kreuzfahrtberater.de
 37.5
49 Restplatzbörse
restplatzboerse.com
 36.9
50 MSC Cruises
msccruises.com
 36.0
51 Strandpfoten
strandpfoten.de
 35.4
52 Alps-Resorts
alps-resorts.com
 35.0
53 Billig-Flieger-Vergleich
billig-flieger-vergleich.de
 34.8
54 Hotwire
hotwire.com
 34.1
55 eHotel
ehotel.de
 33.9
56 wellness-hotel.info Award 2026
wellness-hotel.info
 33.8
57 Wimdu
wimdu.de
 33.6
58 Travel-Dealz
travel-dealz.de
 32.8
59 Flymobe
flymobe.com
 32.8
60 Flugreisen
flugreisen.net
 32.8
61 Allinclusivewelt
allinclusivewelt.de
 32.8
62 Moinfewo
moinfewo.de
 32.8
63 Bahnhit
bahnhit.de
 32.8
64 Kreuzfahrt-Buchen
kreuzfahrt-buchen.de
 32.8
65 Kreuzfahrt
kreuzfahrt.check24.de
 32.8
66 Schueles
schueles.com
 32.8
67 Hotel Hirschen Horn
hotelhirschen-bodensee.de
 32.8
68 Condor
condor.com
 32.8
69 Ferienhaus-Naturliebe
ferienhaus-naturliebe.de
 32.8
70 Ahoischiff
ahoischiff.de
 32.8
71 Ahoi-Schiff
ahoi-schiff.de
 32.8
72 Top-Hundeurlaub
top-hundeurlaub.de
 32.7
73 DERPART
derpart.com
 32.6
74 Bellevue-Ferienhaus
bellevue-ferienhaus.de
 32.2
75 12-Travel
12-travel.de
 31.3
76 Schloss Elmau Luxury Spa Retreat & Cultural Hideaway
schloss-elmau.de
 31.2
77 Sonnenklar
sonnenklar.tv
 31.2
78 Ferienhausmiete
ferienhausmiete.de
 31.0
79 Loving-Travel
loving-travel.com
 30.6
80 Lodgify
lodgify.com
 30.6
81 billiger.de
billiger.de
 30.5
82 Efliegen
efliegen.com
 30.5
83 Seereisedienst
seereisedienst.de
 30.5
84 Graeflicher-Park
graeflicher-park.de
 30.5
85 Spa Hotel Das James
dasjames.com
 30.5
86 Ferienhaus-Oesterreich
ferienhaus-oesterreich.de
 30.5
87 Travellink
travellink.de
 30.5
88 Traveliterra
traveliterra.de
 30.5
89 Hunde-Lodge
hunde-lodge.de
 30.5
90 e-hoi
e-hoi.ch
 30.5
91 Kreuzfahrten.de
kreuzfahrten.de
 30.5
92 Thula Wellnesshotel
thula-landhotel.de
 30.5
93 Bluepillow
bluepillow.com
 29.4
94 Mein Schiff
meinschiff.com
 29.0
95 Cruiseportal24
cruiseportal24.de
 28.9
96 Ferienunterkunft-Direkt
ferienunterkunft-direkt.de
 28.7
97 Hotel-Discounter
hotel-discounter.de
 28.2
98 Asianhospitality
asianhospitality.com
 28.2
99 Checkalle
checkalle.de
 28.2
100 PENNY Reisen
penny-reisen.de
 28.2

Showing 100 of 229 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels.

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Methodology

Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.

3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.

How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.

Frequently asked questions about this report

AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.

This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.

The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.

No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.

The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.

Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.

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How to cite

If you use numbers from this report, please cite it like this:

Achtung.app (2026): Hospitality & Travel — Juli 2026. Industry report, data as of July 2026. https://achtung.app/branche/hospitality. License: CC BY 4.0.

Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON

Aggregated observations across all industries are in the latest insights.