Industry report · Data as of 1. July 2026
E-commerce & Retail
AI models recommend WooCommerce 43 times in this vertical, but the brand does not appear in classic web search.
Shopify is the most cited brand in AI responses, and while it does not lead in classic web search, it is the only top-five AI brand to appear in traditional search results at all. A distinct categorical mismatch exists in the data, as many prompts explicitly seek service providers like logistics partners and agencies, yet software products and platforms overwhelmingly dominate the AI outputs.
25 Queries Sample: 325 AI models: ChatGPT, Claude, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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Shopify achieves broad visibility across all four measured AI platforms with a 36% query coverage, while also maintaining a strong average rank of 6.5 in classic web search. The brand successfully bridges both search ecosystems with prominent placements. Notably, its sentiment profile leans slightly toward neutral rather than positive, with 28 neutral and 22 positive mentions.
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PayPal appears in 16% of queries across all four AI platforms, achieving a high average AI position of 1.4 despite being absent from the top 10 in classic web search. This stark contrast highlights a primarily AI-driven visibility profile. Furthermore, its AI mentions skew overwhelmingly positive, with 21 positive responses compared to just two neutral and one negative.
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WooCommerce is cited in 28% of queries across all four measured AI platforms, demonstrating substantial AI visibility while failing to reach the top 10 in classic web search. This clear AI-versus-search gap secures the brand an average AI answer position of 3.1. All 43 of its AI mentions are completely free of negative sentiment.
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Namox appears in just 4% of queries across all four AI platforms, yet it secures high placements in both AI answers and classic web search with average positions of 1.6 and 4.0 respectively. The brand maintains an exclusively positive sentiment profile, receiving nine positive mentions with zero neutral or negative remarks.
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Klaviyo is cited in 4% of queries across all four AI platforms, showing an AI-only visibility profile since it does not rank in the classic web search top 10. Despite its low query coverage, the brand achieves a perfect 100% run consistency and a high average AI position of 1.8. Every single one of its 12 AI mentions carries a strictly positive sentiment.
| # | Brand | Prominence |
|---|---|---|
| 6 |
Mollie
mollie.com
|
67.5 |
| 7 |
Omnisend
omnisend.com
|
67.2 |
| 8 |
Klarna
klarna.com
|
66.6 |
| 9 |
BigCommerce
bigcommerce.com
|
63.9 |
| 10 |
Idealo
idealo.de
|
63.2 |
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Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
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1
50 Nennungen
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2
43 Nennungen
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3
24 Nennungen
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4
Klarna stable24 Nennungen
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5
23 Nennungen
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1
Haendlerbund⌀ Rank 2,5 · 6 Treffer
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2
OMR⌀ Rank 4,4 · 7 Treffer
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3
Fuer-Gruender⌀ Rank 5,9 · 7 Treffer
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4
PAYONE⌀ Rank 2,0 · 3 Treffer
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5
E-Commerce-Magazin⌀ Rank 2,0 · 3 Treffer
stable Brands that appear in at least two of three model runs per query.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): E-commerce & Retail — Juli 2026. Industry report, data as of July 2026. https://achtung.app/branche/ecommerce. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON