Industry report · Data as of 4. June 2026
E-commerce & Retail
AI models recommend WooCommerce 26 times in this vertical, but the brand does not appear in classic web search.
Shopify is the most frequently cited brand by AI assistants and also leads in classic web search, being the only top-five AI brand to appear in the search engine's top ten results. Despite prompts asking for diverse operational partners like fulfillment services, shipping, and agencies, AI citations are heavily skewed toward software products and payment platforms rather than service providers.
25 Queries Sample: 250 AI models: ChatGPT, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
-
Klaviyo appears in 4% of queries across ChatGPT, Gemini, and Perplexity, showing strong AI-only visibility while failing to reach the top 10 in classic web search. The brand maintains a high average AI answer position of 1.4 alongside a strictly positive sentiment profile of nine favorable mentions and zero neutral or negative ones.
-
Omnisend is cited in 4% of queries by all three measured AI platforms, demonstrating a clear AI-over-search advantage since it does not rank in the classic web search top 10. It achieves 100% run consistency when it does appear, accompanied by an exclusively positive sentiment of nine favorable mentions.
-
Billbee surfaces in 4% of queries across ChatGPT, Gemini, and Perplexity, relying entirely on AI platforms for its visibility as it remains outside the top 10 in classic web search. Every single one of its nine AI mentions carries a positive sentiment, delivered with 100% run consistency at an average position of 2.0.
-
Shopify achieves broad visibility by appearing in 32% of queries across all three AI platforms, while also maintaining a strong average rank of 4.8 in classic web search. Despite this high query coverage, its AI presence exhibits a relatively low run consistency of 39% and yields a mixed sentiment profile of 13 positive and 17 neutral mentions.
-
WooCommerce is cited in 20% of queries by ChatGPT, Gemini, and Perplexity, revealing a stark contrast against its absence from the top 10 in classic web search. The brand secures a high average AI answer position of 2.8 with a 58% run consistency, generating a closely split sentiment of 14 positive and 12 neutral mentions.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 6 |
Mbe
mbe.de
|
67.7 | Big Name |
| 7 |
Xentral
xentral.com
|
67.5 | Big Name |
| 8 |
Namox
namox.de
|
66.3 | Big Name |
| 9 |
PayPal
paypal.com
|
66.0 | Big Name |
| 10 |
Wix
wix.com
|
65.2 | Big Name |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
-
1
30 Nennungen
-
2
26 Nennungen
-
3
Klarna stabil21 Nennungen
-
4
20 Nennungen
-
5
20 Nennungen
-
1
Haendlerbund⌀ Rank 3,7 · 6 Treffer
-
2
OMR⌀ Rank 5,0 · 6 Treffer
-
3
Fuer-Gruender⌀ Rank 3,3 · 4 Treffer
-
4
Shopify⌀ Rank 4,8 · 5 Treffer
-
5
Bergisch-Ecommerce⌀ Rank 2,0 · 3 Treffer
stabil Marken, die in mindestens zwei von drei Modell-Durchläufen je Anfrage auftauchen.
Check your own brand
How visible is your brand?
See, for free, whether ChatGPT and Gemini recommend your brand in E-commerce & Retail.
Complete brand ranking, AI citations per model, and methodology. Direct download, no email required.
Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
How is the AI prominence score calculated?
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
Which AI platforms does the report evaluate?
This report is based on answers from ChatGPT, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
How current is the data?
The numbers come from the collection run of 4. June 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
Does ranking first mean the brand is the best?
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
Why is a specific brand missing?
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Can I reuse the data?
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.