Industry report · Data as of 1. July 2026
E-commerce & Retail
AI models recommend WooCommerce 43 times in this vertical, but the brand does not appear in classic web search.
Shopify is the most cited brand in AI responses, and while it does not lead in classic web search, it is the only top-five AI brand to appear in traditional search results at all. A distinct categorical mismatch exists in the data, as many prompts explicitly seek service providers like logistics partners and agencies, yet software products and platforms overwhelmingly dominate the AI outputs.
25 Queries Sample: 325 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
0 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.
-
Leader in both channels
Shopify is the most-cited brand in AI answers and is also prominent in classic web search.
-
Largest channel asymmetry
Shopify is named 50× in AI answers and appears 4× in classic web search. AI models weight the brand more heavily than Google does.
-
Web search only
109 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
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Stability
6 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
| # | Brand | Prominence |
|---|---|---|
| 1 |
Shopify
shopify.com |
61.9 |
| 2 |
PayPal
paypal.com |
57.8 |
| 3 |
WooCommerce
woocommerce.com |
57.6 |
| 4 |
Dhl
dhl.com |
55.1 |
| 5 |
Idealo
idealo.de |
54.8 |
| 6 |
Dpd
dpd.com |
53.8 |
| 7 |
Namox
namox.de |
53.7 |
| 8 |
Klaviyo
klaviyo.com |
53.2 |
| 9 |
Mollie
mollie.com |
52.5 |
| 10 |
Netz98
netz98.de |
52.5 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
10 AI only 0 in both 10 web search only
-
1
50 Nennungen
-
2
43 Nennungen
-
3
24 Nennungen
-
4
Klarna stable24 Nennungen
-
5
23 Nennungen
-
1
Haendlerbund⌀ Rank 2,5 · 6 Treffer
-
2
OMR⌀ Rank 4,4 · 7 Treffer
-
3
Fuer-Gruender⌀ Rank 5,9 · 7 Treffer
-
4
PAYONE⌀ Rank 2,0 · 3 Treffer
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5
E-Commerce-Magazin⌀ Rank 2,0 · 3 Treffer
stable Brands that appear in at least two of three model runs per query.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
Haendlerbund
haendlerbund.de |
6 |
|
Fuer-Gruender
fuer-gruender.de |
7 |
|
wix.com
de.wix.com |
3 |
|
eRecht24
e-recht24.de |
2 |
|
Outvio
outvio.com |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
WooCommerce
woocommerce.com |
43 |
|
PayPal
paypal.com |
24 |
|
Klarna
klarna.com |
24 |
|
Wix
wix.com |
23 |
|
Netz98
netz98.de |
21 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in ≥ 2 of 3 runs
|
24 |
|
Borderline
appears in 1 of 3 runs; plan for it with care
|
65 |
|
Drift
appears only sporadically; may be missing on the next run
|
314 |
Based on 403 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
25 brand-free queries, each put to every AI model and to classic web search.
The queries ask for: 14× products 7× service providers 3× marketplaces 1× media outlet
| Query | AI top |
|---|---|
| versandservice geschenke weihnachten | Geschenk & Korb 9× |
| onlineshop baukasten kostenlos | Webador 8× |
| Zahlungsanbieter Shop | Klarna 12× |
| beste E-Commerce Plattform KMU | Shopify 12× |
| Dropshipping Anbieter Deutschland | BrandsGateway 8× |
| Warenwirtschaftssystem kleiner Online-Shop | Billbee 6× |
| CRM für Einzelhandel | Zoho CRM 5× |
| Versanddienstleister Vergleich E-Commerce | DHL 12× |
| Retourenmanagement Software | easyRMA 4× |
| Zahlungsanbieter für Online-Shops | Mollie 12× |
| Fulfillment Dienstleister DACH | byrd 7× |
| Produktdatenmanagement System | ATAMYA PIM 3× |
| Kundenbindungsprogramme E-Commerce | Amazon Prime 7× |
| Shopware Alternative Vergleich | Magento 12× |
| Logistikpartner für Mode Online-Shop | FineCom Logistics 7× |
| Betrugsprävention Online-Zahlungen | Kreditkarten 3× |
| E-Mail Marketing Tools E-Commerce | Klaviyo 12× |
| Kassensystem für Einzelhandel Filialen | Tillhub 7× |
| Business Intelligence E-Commerce | Google Analytics 6× |
| Nachhaltige Verpackungslösungen E-Commerce | ecoon 5× |
| Preisvergleichsportal Anbindung | guenstiger.de 9× |
| Agentur für Amazon Optimierung | Namox 6× |
| Mobile Commerce Strategien | PayPal 3× |
| ERP System für E-Commerce Mittelstand | Haufe X360 6× |
| Kundenbewertungs-Tools Online-Shop | Trustpilot 9× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
Shopify
shopify.com Product
|
61.9 |
| 2 |
PayPal
paypal.com Product
|
57.8 |
| 3 |
WooCommerce
woocommerce.com Product
|
57.6 |
| 4 |
Dhl
dhl.com Service provider
|
55.1 |
| 5 |
Idealo
idealo.de Marketplace / directory
|
54.8 |
| 6 |
Dpd
dpd.com Service provider
|
53.8 |
| 7 |
Namox
namox.de Service provider
|
53.7 |
| 8 |
Klaviyo
klaviyo.com Product
|
53.2 |
| 9 |
Mollie
mollie.com Product
|
52.5 |
| 10 |
Netz98
netz98.de Service provider
|
52.5 |
| 11 |
Omnisend
omnisend.com Product
|
51.8 |
| 12 |
Klarna
klarna.com Product
|
51.2 |
| 13 |
Shopware
shopware.com Product
|
51.0 |
| 14 |
BigCommerce
bigcommerce.com Product
|
50.7 |
| 15 |
Hermes
hermes.com Service provider
|
50.5 |
| 16 |
Geschenk & Korb
e-storeslv.webnode.page Service provider
|
50.2 |
| 17 |
Business
business.adobe.com Product
|
49.5 |
| 18 |
Gls-Group
gls-group.eu Service provider
|
47.9 |
| 19 |
Mailchimp
mailchimp.com Product
|
47.9 |
| 20 |
Guenstiger
guenstiger.de Marketplace / directory
|
47.5 |
| 21 |
Ups
ups.com Service provider
|
46.5 |
| 22 |
Wix
wix.com Product
|
46.2 |
| 23 |
Mbe
mbe.de Service provider
|
46.0 |
| 24 |
Oxid-Esales
oxid-esales.com Product
|
45.8 |
| 25 |
Dhl
dhl.de
|
45.4 |
| 26 |
Getbyrd
getbyrd.com Service provider
|
45.1 |
| 27 |
Mhdirekt
mhdirekt.com Service provider
|
44.8 |
| 28 |
Stripe
stripe.com Product
|
44.5 |
| 29 |
xentral
xentral.com Product
|
44.3 |
| 30 |
Easyrma
easyrma.de
|
43.9 |
| 31 |
Fedex
fedex.com Service provider
|
43.8 |
| 32 |
billiger.de
billiger.de Marketplace / directory
|
43.0 |
| 33 |
Drip
drip.com Product
|
42.1 |
| 34 |
Geizhals
geizhals.de Marketplace / directory
|
41.6 |
| 35 |
Prestashop
prestashop.com Product
|
41.2 |
| 36 |
Webador
webador.de Product
|
40.7 |
| 37 |
ActiveCampaign
activecampaign.com Product
|
40.5 |
| 38 |
Faru
faru.services
|
40.5 |
| 39 |
Trustedshops
trustedshops.de Service provider
|
40.2 |
| 40 |
Salesforce
salesforce.com
|
39.7 |
| 41 |
Thenorthface
thenorthface.com
|
39.7 |
| 42 |
Gambio
gambio.com
|
39.5 |
| 43 |
Fahrzeug Wartungsbuch
amazon.de Marketplace / directory
|
39.1 |
| 44 |
Billbee
billbee.io
|
38.5 |
| 45 |
COSYS
cosys.de
|
38.5 |
| 46 |
Yousellwesend
yousellwesend.de Service provider
|
37.9 |
| 47 |
Yola
yola.com
|
37.8 |
| 48 |
Shirtking
shirtking.cloud
|
37.4 |
| 49 |
Adyen
adyen.com Product
|
37.3 |
| 50 |
Brevo
brevo.com Product
|
37.2 |
| 51 |
Moodja
moodja.com
|
36.9 |
| 52 |
Returnless
returnless.com
|
36.9 |
| 53 |
CHECK24
check24.de
|
36.8 |
| 54 |
Fulshipment
fulshipment.de Service provider
|
36.3 |
| 55 |
Splendid-Internet
splendid-internet.de
|
36.3 |
| 56 |
Elfcosmetics
elfcosmetics.com
|
36.2 |
| 57 |
Lufapak
lufapak.de
|
36.2 |
| 58 |
MailerLite
mailerlite.com Product
|
36.1 |
| 59 |
Präsentefee
euroshop.de
|
36.0 |
| 60 |
weclapp
weclapp.com Product
|
35.9 |
| 61 |
Haufe X360
haufe-x360.de Product
|
35.5 |
| 62 |
SumUp
sumup.com Product
|
35.2 |
| 63 |
GetApp
getapp.de
|
35.2 |
| 64 |
Deuba
deuba.info
|
35.1 |
| 65 |
Valuedshops
valuedshops.com
|
35.1 |
| 66 |
Sendasmile
sendasmile.de
|
35.1 |
| 67 |
Amzell
amzell.de
|
34.6 |
| 68 |
Reviews
reviews.io
|
34.6 |
| 69 |
Channable
channable.com
|
34.6 |
| 70 |
Ecwid
ecwid.com Product
|
34.5 |
| 71 |
Odoo
odoo.com
|
34.5 |
| 72 |
Rhenus
rhenus.group
|
34.4 |
| 73 |
Zoho
zoho.com
|
34.2 |
| 74 |
Sog
sog.de
|
34.2 |
| 75 |
Ecoon
ecoon.de
|
34.2 |
| 76 |
Buxtrade
buxtrade.de Enterprise
|
33.9 |
| 77 |
Flour
flour.io
|
33.9 |
| 78 |
Omnipack
omnipack.com
|
33.5 |
| 79 |
Finecomlogistics
finecomlogistics.com Service provider
|
33.0 |
| 80 |
Gallay
gallay.de
|
32.8 |
| 81 |
No-Border
no-border.eu
|
32.8 |
| 82 |
Abilita
abilita.de
|
32.8 |
| 83 |
Weihnachtsplaner
gripsintelligence.com
|
32.8 |
| 84 |
Brandsgateway
brandsgateway.com Marketplace / directory
|
32.4 |
| 85 |
Legal
legal.pwc.de
|
32.0 |
| 86 |
Erocket
erocket.com
|
32.0 |
| 87 |
Reybex
reybex.com
|
32.0 |
| 88 |
Oktopos
oktopos.com
|
32.0 |
| 89 |
OMR
omr.com Media outlet
|
32.0 |
| 90 |
Ratevo
ratevo.de
|
32.0 |
| 91 |
Vitals
vitals.app
|
32.0 |
| 92 |
Brand-Factory
brand-factory.org
|
32.0 |
| 93 |
Packchampion
packchampion.com
|
32.0 |
| 94 |
Atamya
atamya.com
|
32.0 |
| 95 |
Saara
saara.io
|
32.0 |
| 96 |
Pacster
pacster.com
|
32.0 |
| 97 |
Malisto
malisto.com
|
32.0 |
| 98 |
Ixtenso
ixtenso.de
|
32.0 |
| 99 |
Amzscalable
amzscalable.us
|
32.0 |
| 100 |
Emvco
emvco.com
|
32.0 |
Showing 100 of 403 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels. The category (service provider, product, marketplace, media outlet) is classified only for the most-mentioned brands; it stays empty for the rest.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): E-commerce & Retail — Juli 2026. Industry report, data as of July 2026. https://achtung.app/branche/ecommerce. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON