Industry report · Data as of 1. July 2026
Health & Wellness
AI models recommend Doctolib 19 times in this vertical, but the brand does not appear in classic web search.
Doctolib is the most cited brand by AI assistants, though it does not appear in the top ten results of classic web search. A distinct categorical mismatch occurs in the AI responses, where queries seeking specific health products and local service providers frequently surface booking marketplaces, insurance institutions, and an unrelated organizational chart database instead.
15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
1 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.
-
Leader in both channels
AOK is the most-cited brand in AI answers and is also prominent in classic web search.
-
Largest channel asymmetry
My-Challenge-Coach is named 9× in AI answers and appears 1× in classic web search. AI models weight the brand more heavily than Google does.
-
Single provider dominant
My-Challenge-Coach gets 78 % of its AI mentions from a single model (Perplexity). The other providers rarely name the brand.
-
Web search only
98 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
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Stability
5 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
| # | Brand | Prominence |
|---|---|---|
| 1 ↑4 |
Headspace
headspace.com |
54.8 |
| 2 ↑2 |
Wellbots
wellbots.com |
52.9 |
| 3 ↑6 |
Calm Health & Wellness
calmhealthwellness.com |
52.7 |
| 4 New |
clever fit Fitnessstudio
clever-fit.com |
52.2 |
| 5 ↑2 |
Hansefit
hansefit.de |
48.4 |
| 6 New |
MedGate Wellness
medgatewellness.com |
47.6 |
| 7 New |
IST-Studieninstitut
ist.de |
45.9 |
| 8 New |
AOK
aok.de |
45.8 |
| 9 New |
Urbansportsclub
urbansportsclub.com |
45.6 |
| 10 New |
Stiftung Warentest
test.de |
45.4 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanPast measurements
How the current top brands ranked across previous measurement cycles. Achtung.app re-collects each industry report monthly and keeps earlier snapshots archived.
| Brand | June 2026 | Current |
|---|---|---|
|
Headspace
headspace.com |
#5 | #1 |
|
Wellbots
wellbots.com |
#4 | #2 |
|
Calm Health & Wellness
calmhealthwellness.com |
#10 | #3 |
|
clever fit Fitnessstudio
clever-fit.com |
– | #4 |
|
Hansefit
hansefit.de |
#7 | #5 |
|
MedGate Wellness
medgatewellness.com |
– | #6 |
|
IST-Studieninstitut
ist.de |
– | #7 |
|
AOK
aok.de |
– | #8 |
|
Urbansportsclub
urbansportsclub.com |
– | #9 |
|
Stiftung Warentest
test.de |
– | #10 |
– = not in the top 10 of that measurement cycle.
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
-
1
Doctolib stable19 Nennungen
-
2
18 Nennungen
-
3
14 Nennungen
-
4
13 Nennungen
-
5
IST-Studieninstitut stable11 Nennungen
-
1
Stiftung Warentest⌀ Rank 3,3 · 3 Treffer
-
2
Gesundheitsmanagement24⌀ Rank 2,0 · 2 Treffer
-
3
Urbansportsclub⌀ Rank 2,5 · 2 Treffer
-
4
Getnelly⌀ Rank 3,0 · 2 Treffer
-
5
Chip⌀ Rank 4,5 · 2 Treffer
stable Brands that appear in at least two of three model runs per query.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
Getnelly
getnelly.de |
2 |
|
Medizinio
medizinio.de |
2 |
|
Capterra
capterra.com.de |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
Doctolib
doctolib.de |
19 |
|
Daidu
daidu.ai |
13 |
|
Calm Health & Wellness
calmhealthwellness.com |
11 |
|
IST-Studieninstitut
ist.de |
11 |
|
ottonova
ottonova.de |
11 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in ≥ 2 of 3 runs
|
18 |
|
Borderline
appears in 1 of 3 runs; plan for it with care
|
36 |
|
Drift
appears only sporadically; may be missing on the next run
|
284 |
Based on 338 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
15 brand-free queries, each put to every AI model and to classic web search.
| Query | AI top |
|---|---|
| nahrungsergänzungsmittel testsieger | Stiftung Warentest 9× |
| fitnessstudio in der nähe | clever fit 9× |
| nahrungsergänzungsmittel zum abnehmen | Glucomannan 500 mg Kapseln 3× |
| telemedizin-anbieter | Medgate 10× |
| beste Fitness-Tracker | Fitbit Charge 6 10× |
| Online-Therapie Kostenübernahme Krankenkasse | MindDoc 8× |
| Zahnarztpraxis Software für Terminplanung | Doctolib 9× |
| Burnout Prävention für Führungskräfte | waldl.com 3× |
| beste private Krankenversicherung Selbstständige | GesundheitVario 10× |
| Mentale Gesundheit Apps Mitarbeiter | Calm 11× |
| Gesundheitsförderung am Arbeitsplatz Ideen | Employee Assistance Programs (EAP) 3× |
| Praxismanagement Software kleine Praxen | inSuite 9× |
| Firmenfitness Anbieter Berlin | Urban Sports Club 9× |
| Stressmanagement Kurse für Unternehmen | TÜV Nord 5× |
| Online-Coaching für psychische Gesundheit | AOK-Coaches 5× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
Headspace
headspace.com
|
54.8 |
| 2 |
Wellbots
wellbots.com
|
52.9 |
| 3 |
Calm Health & Wellness
calmhealthwellness.com
|
52.7 |
| 4 |
clever fit Fitnessstudio
clever-fit.com
|
52.2 |
| 5 |
Hansefit
hansefit.de
|
48.4 |
| 6 |
MedGate Wellness
medgatewellness.com
|
47.6 |
| 7 |
IST-Studieninstitut
ist.de
|
45.9 |
| 8 |
AOK
aok.de
|
45.8 |
| 9 |
Urbansportsclub
urbansportsclub.com
|
45.6 |
| 10 |
Stiftung Warentest
test.de
|
45.4 |
| 11 |
Drboehm
drboehm.com
|
45.0 |
| 12 |
ARAG Versicherung
arag.de
|
44.5 |
| 13 |
sportsfreund-berlin
sportsfreund-berlin.de
|
44.3 |
| 14 |
Velasresorts
velasresorts.com
|
44.1 |
| 15 |
Daidu
daidu.ai
|
43.5 |
| 16 |
KNAPPSCHAFT
knappschaft.de
|
43.4 |
| 17 |
Garmin
www8.garmin.com
|
43.1 |
| 18 |
Doctolib
doctolib.de
|
42.6 |
| 19 |
TeleClinic
teleclinic.com
|
42.4 |
| 20 |
Vitalisten Gesundheitsmanagement
vitalisten.de
|
42.2 |
| 21 |
ottonova
ottonova.de
|
41.3 |
| 22 |
FitX Fitnessstudio
fitx.de
|
41.1 |
| 23 |
Fahrzeug Wartungsbuch
amazon.de
|
41.0 |
| 24 |
Betterhelp
betterhelp.com
|
40.9 |
| 25 |
EASYFITNESS
easyfitness.club
|
40.8 |
| 26 |
Zavamed
zavamed.com
|
40.6 |
| 27 |
KKH
kkh.de
|
39.6 |
| 28 |
Kry
kry.health
|
39.4 |
| 29 |
eTermin
etermin.net
|
39.2 |
| 30 |
DrAnsay
dransay.com
|
38.9 |
| 31 |
Talkspace
talkspace.com
|
38.6 |
| 32 |
Setmore
bookings.setmore.com
|
38.1 |
| 33 |
Blog
blog.google
|
37.8 |
| 34 |
HUAWEI
consumer.huawei.com
|
37.5 |
| 35 |
Kvoptimal
kvoptimal.de
|
37.1 |
| 36 |
Allianz
allianz.com
|
37.1 |
| 37 |
Calendall
calendall.com
|
36.6 |
| 38 |
Ukv
ukv.de
|
36.6 |
| 39 |
Ina Backhaus
inabackhaus.de
|
36.6 |
| 40 |
arzt-direkt
arzt-direkt.de
|
36.6 |
| 41 |
Healthline
healthline.com
|
36.3 |
| 42 |
My-Challenge-Coach
my-challenge-coach.com
|
35.9 |
| 43 |
Health insurance Germany
health-insurance.de
|
35.9 |
| 44 |
Kneipp
kneipp.com
|
35.9 |
| 45 |
Tuev-Nord
tuev-nord.de
|
35.9 |
| 46 |
Egym-Wellpass
egym-wellpass.com
|
35.6 |
| 47 |
Samsung de
samsung.com
|
35.3 |
| 48 |
nu3
nu3.de
|
35.0 |
| 49 |
myCompetence
mycompetence.de
|
35.0 |
| 50 |
INJOY Fitnessstudios
injoy.de
|
34.8 |
| 51 |
Garmin Rumors
garminrumors.com
|
34.8 |
| 52 |
Cirrus Health Services
cirrushealthservices.com
|
34.3 |
| 53 |
jameda
jameda.de
|
34.1 |
| 54 |
CGM
cgm.com
|
33.5 |
| 55 |
PixelCare
pixel-care.com
|
32.9 |
| 56 |
alpinDent
alpindent.com
|
32.8 |
| 57 |
mentalport
mentalport.health
|
32.8 |
| 58 |
Employee Assistance Programs (EAP)
opm.gov
|
32.8 |
| 59 |
PraxiPro
praxipro.de
|
32.8 |
| 60 |
Pro_Medico
promedicohealth.com
|
32.8 |
| 61 |
Comms
comms.cigna-me.com
|
32.8 |
| 62 |
Fair-For-Fitness
fair-for-fitness.de
|
32.8 |
| 63 |
11880
11880.com
|
32.8 |
| 64 |
Provinzial
provinzial.de
|
32.8 |
| 65 |
Employee Assistance Programmes (EAP)
healthassured.org
|
32.8 |
| 66 |
TAF180
taf180.de
|
32.8 |
| 67 |
Mybacs
mybacs.gorgias.help
|
32.8 |
| 68 |
Anytime Fitness
anytimefitness.de
|
32.8 |
| 69 |
hkk
hkk.de
|
32.8 |
| 70 |
Mindfulness-Based Stress Reduction
apa.org
|
32.8 |
| 71 |
MBSR
verywellmind.com
|
32.8 |
| 72 |
Mindfulness-Based Stress Reduction nach Kabat-Zinn
mbsr-hamburg.de
|
32.8 |
| 73 |
Bergische-Krankenkasse
bergische-krankenkasse.de
|
32.8 |
| 74 |
Dampsoft
dampsoft.de
|
32.4 |
| 75 |
Doktor Health
doktorhealth.de
|
32.4 |
| 76 |
VIVA Fitness
vivafitness.de
|
32.1 |
| 77 |
SHL Telemedizin
shl-telemedizin.de
|
32.1 |
| 78 |
VIACTIV Krankenkasse
viactiv.de
|
32.1 |
| 79 |
BARMER
barmer.de
|
31.6 |
| 80 |
BOI (Board of Innovation)
boardofinnovation.com
|
31.2 |
| 81 |
lemniscus
lemniscus.de
|
31.2 |
| 82 |
WEGWEISER aktuell
wegweiser-aktuell.de
|
30.6 |
| 83 |
Aponeo
aponeo.de
|
30.5 |
| 84 |
Sanitas
shop.sanitas-online.de
|
30.5 |
| 85 |
Superhealth
superhealth.expert
|
30.5 |
| 86 |
Shop-Apotheke
shop-apotheke.at
|
30.5 |
| 87 |
Bestbuy
bestbuy.ca
|
30.5 |
| 88 |
FITAGE
fitage.com
|
30.5 |
| 89 |
Spitta-Oteo
spitta-oteo.com
|
30.5 |
| 90 |
appointmed
appointmed.com
|
30.5 |
| 91 |
Vital Inn
vitalinn.de
|
30.5 |
| 92 |
Indernaehe
indernaehe.eu
|
30.5 |
| 93 |
wer kennt den BESTEN
werkenntdenbesten.de
|
30.5 |
| 94 |
Onlinepsychotherapeutin
onlinepsychotherapeutin.de
|
30.5 |
| 95 |
Weiß & Senninger
wei-sen.de
|
30.5 |
| 96 |
Senseble
senseble.de
|
30.5 |
| 97 |
Naturelove
naturelove.de
|
30.5 |
| 98 |
Patient
patient.info
|
30.5 |
| 99 |
Nellynellshealthwellness
nellynellshealthwellness.com
|
30.5 |
| 100 |
Debeka
debeka.de
|
30.5 |
Showing 100 of 338 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Health & Wellness — Juli 2026. Industry report, data as of July 2026. https://achtung.app/branche/health. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON