Industry report · Data as of 15. May 2026
Health & Wellness
DACH dataset · DE/AT/CH
AI models recommend Doctolib 10 times in this vertical, but the brand does not appear in classic web search.
Amazon receives the highest number of AI citations and also maintains a strong average ranking in classic web search. Although many user queries target specific service providers and health institutions, the AI responses are disproportionately dominated by broad marketplaces and product brands. Furthermore, several of these highly cited AI directories and product vendors fail to appear anywhere in the top ten results of classic web search.
- Queries
- 15
- brand-free, per model
- Sample
- 150
- answers analyzed
- AI models
- 3
- ChatGPT, Gemini, Perplexity
AI prominence in this industry
Consolidated visibility score per brand on a 0–100 scale. Blends: how often the brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 1 |
Fitbit
fitbit.com
|
66.9 | Big Name |
| 2 |
Amazon
amazon.de
|
66.1 | Big Name |
| 3 |
WeightWorld
weightworld.uk
|
64.2 | Big Name |
| 4 |
Calendall
calendall.com
|
62.8 | Big Name |
| 5 |
Ina Backhaus
inabackhaus.de
|
62.4 | Big Name |
| 6 |
mentalport
mentalport.health
|
61.8 | Big Name |
| 7 |
Headspace
headspace.com
|
61.0 | Big Name |
| 8 |
ottonova
ottonova.de
|
60.8 | Big Name |
| 9 |
PKV-Wiki
pkv.wiki
|
60.6 | Big Name |
| 10 |
HanseMerkur
hansemerkur.de
|
60.1 | Big Name |
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
7 AI only 3 in both 7 web search only
-
1
22 Nennungen
-
2
THE ORG stabil11 Nennungen
-
3
WeightWorld stabil10 Nennungen
-
4
10 Nennungen
-
5
9 Nennungen
-
6
Calendall stabil9 Nennungen
-
7
mentalport stabil9 Nennungen
-
8
8 Nennungen
-
9
clever fit Fitnessstudio stabil8 Nennungen
-
10
Dampsoft stabil8 Nennungen
-
1
Gq-Magazin⌀ Rank 3,7 · 3×
-
2
Stiftung Warentest⌀ Rank 4,7 · 3×
-
3
Medizinio⌀ Rank 5,0 · 3×
-
4
Gesundheitsmanagement24⌀ Rank 2,5 · 2×
-
5
Getnelly⌀ Rank 3,0 · 2×
-
6
Amazon⌀ Rank 3,0 · 2×
-
7
Appvizer⌀ Rank 5,0 · 2×
-
8
Hansefit⌀ Rank 5,5 · 2×
-
9
clever fit Fitnessstudio⌀ Rank 1,0 · 1×
-
10
TeleClinic⌀ Rank 1,0 · 1×
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Methodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
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