Industry report · Data as of 1. July 2026
Health & Wellness
AI models recommend Doctolib 19 times in this vertical, but the brand does not appear in classic web search.
Doctolib is the most cited brand by AI assistants, though it does not appear in the top ten results of classic web search. A distinct categorical mismatch occurs in the AI responses, where queries seeking specific health products and local service providers frequently surface booking marketplaces, insurance institutions, and an unrelated organizational chart database instead.
15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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Headspace appears in 7% of queries across all four measured AI platforms, demonstrating an AI-exclusive presence as it does not rank in the classic web search top 10. The brand secures a notably high average placement at position 1.5 within AI responses, supported by uniformly positive sentiment across all mentions.
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Wellbots is cited in 7% of queries across ChatGPT, Claude, Gemini, and Perplexity, establishing a visibility profile entirely outside the classic web search top 10. The marketplace maintains an 83% run consistency and an average answer position of 2.3, driven exclusively by positive sentiment in its AI mentions.
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Calm Health & Wellness is referenced in 7% of queries across all four AI assistants, showing a stark contrast to its complete absence from the classic web search top 10. The service provider stands out with a highly stable 92% run consistency in its AI appearances, alongside an entirely positive sentiment profile.
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THE ORG reaches a query coverage of 13% across all four measured AI platforms despite having no presence in the classic web search top 10. This comparatively broad visibility is offset by a lower run consistency of 42% and an average AI response position of 4.0.
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PKV-Wiki appears in 7% of queries but relies on an asymmetrical platform presence, receiving citations from ChatGPT, Claude, and Perplexity while remaining completely unmentioned by Gemini. The media site holds an AI-exclusive visibility profile with no rankings in the classic web search top 10, yet it manages a very high average AI answer position of 1.4.
| # | Brand | Prominence |
|---|---|---|
| 6 New |
MedGate Wellness
medgatewellness.com
|
61.4 |
| 7 ↑2 |
Wiki
wiki.garminrumors.com
|
60.8 |
| 8 New |
IST-Studieninstitut
ist.de
|
60.6 |
| 9 New |
Drboehm
drboehm.com
|
60.4 |
| 10 New |
clever fit Fitnessstudio
clever-fit.com
|
59.9 |
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Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
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1
Doctolib stabil19 Nennungen
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2
18 Nennungen
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3
15 Nennungen
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4
14 Nennungen
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5
13 Nennungen
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1
Stiftung Warentest⌀ Rank 3,3 · 3 Treffer
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2
Gesundheitsmanagement24⌀ Rank 2,0 · 2 Treffer
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3
Getnelly⌀ Rank 3,0 · 2 Treffer
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4
Chip⌀ Rank 4,5 · 2 Treffer
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5
Novego⌀ Rank 4,5 · 2 Treffer
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
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