Industry report · Data as of 16. July 2026
Insurance
AI models recommend WGV 14 times in this vertical, but the brand does not appear in classic web search.
CHECK24 is the most frequently cited brand by AI assistants and also holds the strongest average ranking in classic web search. Although direct insurance providers account for the majority of the top fifteen recognized brands, comparison portals capture three of the top five AI positions to address the numerous comparison-oriented queries.
15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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Allianz records the highest query coverage in the group at 73% across all four measured AI platforms, maintaining closely aligned average positions in AI answers (4.8) and classic web search (5.6). The brand maintains a strictly non-negative sentiment profile, accumulating 26 neutral and 18 positive mentions.
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HUK24 is cited across all four AI platforms in 27% of queries, achieving a stronger average position in AI answers (3.5) compared to classic web search (8.0). The brand exhibits a heavy positive sentiment skew with 19 positive mentions against only 5 neutral ones, while also holding the highest run consistency in the group at 50%.
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CHECK24 achieves a 67% query coverage across three AI platforms, though its average AI position (5.2) is lower than its strong classic web search rank (2.5). The marketplace exhibits a distinct provider asymmetry, appearing frequently in Perplexity, Claude, and Gemini while being entirely absent from ChatGPT.
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CosmosDirekt surfaces in 27% of queries across all four AI assistants, showing nearly identical average positioning in AI answers (6.1) and classic web search (6.2). Mentions of the provider skew heavily positive, recording 14 positive citations alongside just 3 neutral ones.
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Finanztip is cited by all four measured AI platforms in 40% of queries, though its average AI position (5.9) sits lower than its classic web search rank (3.1). The domain displays the lowest run consistency in the top group at 25%, indicating that its appearances fluctuate heavily across repeated identical prompts.
| # | Brand | Prominence |
|---|---|---|
| 6 |
ERGO
ergo.de
|
63.0 |
| 7 |
VERIVOX
verivox.de
|
62.5 |
| 8 |
Bundesgesundheitsministerium
bundesgesundheitsministerium.de
|
61.3 |
| 9 |
PKV
pkv.de
|
61.0 |
| 10 |
AXA
axa.de
|
60.3 |
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Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
3 AI only 7 in both 3 web search only
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1
51 Nennungen
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2
44 Nennungen
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3
31 Nennungen
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4
24 Nennungen
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5
23 Nennungen
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1
CHECK24⌀ Rank 2,6 · 11 Treffer
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2
VERIVOX⌀ Rank 4,9 · 10 Treffer
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3
Finanztip⌀ Rank 3,1 · 7 Treffer
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4
Allianz⌀ Rank 5,6 · 10 Treffer
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5
HUK-COBURG⌀ Rank 5,7 · 9 Treffer
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 16. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
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Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Branchen-Report: Insurance. Industry report, data as of July 2026. https://achtung.app/branche/insurance. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON