Archive
All insights by month
The full list of insights published so far. Current notes live on the main page.
Insights are time-stamped observations. AI providers and outputs shift; older statements may be outdated. Each post reflects what the data showed on its publication date.
August 2026
July 2026
- OpenAI is pulling ahead on sentiment while Claude keeps the citation lead
- Same question, different answer: almost one in four Gemini answer pairs shares not a single brand
- One assistant is still the bluntest test of your visibility
- OpenAI is still the warmest voice in the mix
- AI answers are packing the field
- Claude is far more ready to name brands than Gemini
- Finance and fintech are where demand is heating up
- AI answers are turning into long competitor lists
- Gemini is the citation gap to watch
- OpenAI sounds much friendlier than the rest
June 2026
- Some categories are crowded, but one name still dominates
- Cold-start brands still have a real opening
- One provider is still the most upbeat voice
- One assistant is far more willing to name brands
- Professional services is where demand is surfacing first
- Professional services is a noisy fight for attention
- OpenAI is the warmest voice right now
- Gemini is the one to watch for citation gaps
- Over 4,000 brands: llms.txt doesn't improve AI visibility
- Make it easy for AI to trust you
- Consulting is under heavy AI competition
- Different assistants frame your brand differently
- Your real rival set is bigger in AI
- Make your pages easy to quote
- Not every AI assistant treats brands the same
- AI answers are turning your category into a crowded shortlist
- Consulting-style businesses are under the microscope
- Every AI platform has its favorite sources
- Professional services are getting squeezed first
- AI cites brands that are easy to verify
- Not every AI assistant is equally generous
- AI search can turn one answer into a crowded race
May 2026
- Make answers easy to quote
- Not every AI talks about brands the same way
- Professional services are getting pulled into AI discovery
- Your real AI competition is bigger than your shortlist
- AI visibility is more stable on some providers than others
- AI search is crowded faster than classic search
- Structure beats polish in AI answers
- Not every AI assistant is equally generous
- Professional services are getting pulled into AI discovery now
- First data: llms.txt is being fetched, but not specifically by AI bots
- First data: schema markup doesn't bring more AI citations
- AI search is turning your category into a crowded short list
- Professional services is getting pulled into AI discovery fast
- Some AI assistants are far more willing to mention brands than others
- The fastest way into AI answers is usually structure, not volume
- Some niches get crowded fast in AI answers
- Different AI assistants frame the same brand differently
- The real competitor set in AI is much larger than you think
- If AI can’t find clear evidence, it won’t trust your brand
- GEO Monitoring vs. classic SEO tracking: why AI add-ons in SEO suites are no replacement
April 2026
- Some AI assistants are far more willing to name sources
- AI can frame your brand positively in one place and neutrally in another
- Structure beats storytelling when AI chooses what to quote
- You’re competing with a crowded answer set, not just a few rivals
- Your Brand Faces Over 700 AI-Visible Competitors
- Industries Primed for AI-Driven Discovery Shifts
- Make Your Content AI-Friendly to Win Recommendations
- Your Brand Isn’t Alone in AI Results
- FAQs & Structured Data Boost AI Citations
- Emerging Industries Are Pioneering AI Brand Scans
- Own your AI visibility by mastering structured content
- B2B services face fierce AI competition—over 600 rivals per brand
- Certain B2B industries lead early in AI discovery demand
- Provider sentiment matters
- Make answers cite you
- Local and niche win voice slots
- You're not alone in AI answers