Archive
All insights by month
The full list of insights published so far. Current notes live on the main page.
Insights are time-stamped observations. AI providers and outputs shift; older statements may be outdated. Each post reflects what the data showed on its publication date.
May 2026
- First data: llms.txt is being fetched, but not by AI bots
- First data: schema markup doesn't bring more AI citations
- AI search is turning your category into a crowded short list
- Professional services is getting pulled into AI discovery fast
- Some AI assistants are far more willing to mention brands than others
- The fastest way into AI answers is usually structure, not volume
- Some niches get crowded fast in AI answers
- Different AI assistants frame the same brand differently
- The real competitor set in AI is much larger than you think
- If AI can’t find clear evidence, it won’t trust your brand
- GEO Monitoring vs. classic SEO tracking: why AI add-ons in SEO suites are no replacement
April 2026
- Some AI assistants are far more willing to name sources
- AI can frame your brand positively in one place and neutrally in another
- Structure beats storytelling when AI chooses what to quote
- You’re competing with a crowded answer set, not just a few rivals
- Your Brand Faces Over 700 AI-Visible Competitors
- Industries Primed for AI-Driven Discovery Shifts
- Make Your Content AI-Friendly to Win Recommendations
- Your Brand Isn’t Alone in AI Results
- FAQs & Structured Data Boost AI Citations
- Emerging Industries Are Pioneering AI Brand Scans
- Own your AI visibility by mastering structured content
- B2B services face fierce AI competition—over 600 rivals per brand
- Certain B2B industries lead early in AI discovery demand
- Provider sentiment matters
- Make answers cite you
- Local and niche win voice slots
- You're not alone in AI answers