Industry report · Data as of 1. June 2026
Marketing & Advertising
AI models recommend Digital Masters 12 times in this vertical, but the brand does not appear in classic web search.
Digital Masters is the most frequently cited brand by AI assistants, despite failing to appear in the top ten results of classic web search. A sharp sentiment divergence exists among the remaining leaders, with the agency Arboro receiving exclusively positive AI mentions while other top brands like Upfluence, PR4YOU, and Sortlist are cited in a strictly neutral context.
25 Queries Sample: 250 AI models: ChatGPT, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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Arboro is cited in 8 percent of queries across ChatGPT, Gemini, and Perplexity, showing balanced visibility in both AI assistants and classic web search. Its sharpest metric is a flawless sentiment record, accumulating nine exclusively positive mentions alongside a strong average AI answer position of 3.0.
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HubSpot appears in 8 percent of queries across Gemini, Perplexity, and ChatGPT, demonstrating high AI visibility despite failing to rank in the classic web search top ten. This stark AI-versus-search gap is the defining characteristic of its performance, indicating a brand that surfaces entirely through AI mentions rather than traditional organic results.
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Searchperts Deutschland achieves visibility in 4 percent of queries on ChatGPT and Gemini, maintaining strong top-tier positions in both AI answers and classic web search. The most notable data point is its placement metric, securing an average AI answer position of 1.0 alongside a high organic search rank of 2.0.
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Salesforce is cited in 8 percent of queries by Perplexity and ChatGPT, outperforming its moderate classic web search rank by securing high AI placements. The sharpest contrast in its data is a low run consistency of 22 percent, meaning it achieves a perfect average AI position of 1.0 but appears sporadically across repeated prompts.
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Teamfarner
teamfarner.com New 57.9 KnownTeamfarner is cited in 4 percent of queries by Gemini and Perplexity, establishing solid AI prominence while remaining entirely absent from the classic web search top ten. This strong AI-only presence is defined by an asymmetrical platform distribution, as the brand completely misses mentions from ChatGPT despite a high 56 percent run consistency on the other two engines.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 6 ↑1 |
SEVN
sevn.de
|
57.9 | Known |
| 7 ↑1 |
uppr
uppr.de
|
57.3 | Known |
| 8 New |
7thSENSE
7thsense.de
|
57.2 | Known |
| 9 New |
Swiss Professionals
swissprofessionals.com
|
57.1 | Known |
| 10 New |
Flutlicht
flutlicht.biz
|
57.0 | Known |
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Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
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1
12 Nennungen
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2
9 Nennungen
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3
Upfluence stabil9 Nennungen
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4
9 Nennungen
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5
9 Nennungen
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1
Vanced Media⌀ Rank 3,2 · 9 Treffer
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2
OMR⌀ Rank 5,0 · 8 Treffer
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3
Eine Online⌀ Rank 1,0 · 4 Treffer
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4
Werbeagentur⌀ Rank 6,3 · 7 Treffer
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5
Mailchimp⌀ Rank 4,5 · 4 Treffer
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
How is the AI prominence score calculated?
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
Which AI platforms does the report evaluate?
This report is based on answers from ChatGPT, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
How current is the data?
The numbers come from the collection run of 1. June 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
Does ranking first mean the brand is the best?
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
Why is a specific brand missing?
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Can I reuse the data?
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
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