Industry report · Data as of 1. October 2026
Marketing & Advertising
Ds-Onlinemarketing ranks on average #3.0 in classic web search, but no AI model names the brand in this vertical.
Projecter is the most frequently cited brand in AI answers, with 13 mentions and an average position of 4.4, but it does not lead in classic web search, where it appears at an average rank of 7.0. The two software tools among the top brands, Upfluence and Creatoriq, received exclusively positive sentiment across all 21 of their AI mentions, while agencies such as Projecter and Adseed were described mostly neutrally. Neither tool appears in the classic web search top 10.
25 Queries Sample: 325 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
None of the 10 most-named AI brands is among the 10 most visible brands in web search. Each channel has its own leaders.
-
Web search only
118 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
-
Stability
4 of the 10 most-named AI brands appear in at least two thirds of the model runs for their queries. The others may be missing on the next query; repeatable visibility is not a given, even at the top.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
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Digitallotsen appears in 4% of queries across all four measured AI platforms, securing a high average AI position of 1.9 while remaining entirely outside the top 10 in classic web search. The brand exhibits a heavily skewed sentiment profile, with eight of its nine AI mentions being positive.
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Creatoriq is cited in 4% of queries across ChatGPT, Claude, Gemini, and Perplexity, demonstrating AI-only visibility as it does not rank in the classic web search top 10. All ten of the brand's AI mentions carry a strictly positive sentiment.
-
Uppr reaches an 8% query coverage across all four measured AI platforms, maintaining an AI-only presence with no rankings in the classic web search top 10. This broad visibility contrasts with a low 38% run consistency, indicating that its appearances fluctuate significantly across individual prompt runs.
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Upfluence surfaces in 4% of queries across all four AI platforms, maintaining an AI-exclusive presence with no top 10 rankings in classic web search. The brand registers a highly stable 92% run consistency and an exclusively positive sentiment profile across all eleven of its mentions.
-
Medizin & PR is cited in 4% of queries across all four AI platforms and holds a strong dual presence, averaging position 2.3 in AI results and 2.0 in classic web search. Its AI citations are characterized by an exclusively neutral sentiment profile, with all nine mentions lacking any positive or negative skew.
| # | Brand | Prominence |
|---|---|---|
| 6 New |
Bettertrust
bettertrust.de |
59.2 |
| 7 New |
We-Make-Marketing
we-make-marketing.com |
59.2 |
| 8 New |
Schwarz+Matt
schwarz-matt.com |
58.3 |
| 9 New |
fischerAppelt
fischerappelt.de |
58.2 |
| 10 |
Projecter
projecter.de |
57.9 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanPast measurements
How the current top brands ranked across previous measurement cycles. Achtung.app re-collects each industry report monthly and keeps earlier snapshots archived.
| Brand | September 2026 | Current |
|---|---|---|
|
Digitallotsen
digitallotsen.com |
#2 | #1 |
|
CreatorIQ
creatoriq.com |
– | #2 |
|
uppr
uppr.de |
– | #3 |
|
Upfluence
upfluence.com |
#9 | #4 |
|
Medizin & PR
medizin-pr.de |
– | #5 |
|
Bettertrust
bettertrust.de |
– | #6 |
|
We-Make-Marketing
we-make-marketing.com |
– | #7 |
|
Schwarz+Matt
schwarz-matt.com |
– | #8 |
|
fischerAppelt
fischerappelt.de |
– | #9 |
|
Projecter
projecter.de |
#10 | #10 |
– = not in the top 10 of that measurement cycle.
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
10 AI only 0 in both 10 web search only
-
1
OMR⌀ rank 4.1 · 10 hits
-
2
HubSpot⌀ rank 2.7 · 6 hits
-
3
Werbeagentur⌀ rank 5.7 · 6 hits
-
4
Mailchimp⌀ rank 4.8 · 4 hits
-
5
4iMEDIA⌀ rank 4.0 · 3 hits
stable Brands named in at least two thirds of a query's model runs on average, across the queries they appear in.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
4Imedia
4imedia.com |
3 |
|
Feedbax
feedbax.de |
4 |
|
Ds-Onlinemarketing
ds-onlinemarketing.de |
2 |
|
Takeoffpr
takeoffpr.com |
2 |
|
Socialmediaakademie
socialmediaakademie.de |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
adseed
adseed.de |
12 |
|
Upfluence
upfluence.com |
11 |
|
Edelman
edelman.com |
10 |
|
CreatorIQ
creatoriq.com |
10 |
|
uppr
uppr.de |
9 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in at least two thirds of model runs
|
5 |
|
Borderline
appears in one to two thirds of model runs; plan for it with care
|
45 |
|
Drift
appears only sporadically; may be missing on the next run
|
400 |
Based on 450 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
25 brand-free queries, each put to every AI model and to classic web search.
The queries ask for: 20× service providers 3× media outlets 1× marketplace / directory 1× product
| Query | AI top |
|---|---|
| Beste Marketingagentur KMU Deutschland | heise regioconcept 6× |
| SEO Agentur für Startups | digitalike 5× |
| Content Marketing Strategie B2B | contentmarketinginstitute.com 2× |
| PR Beratung Tech Unternehmen | Flutlicht 4× |
| Performance Marketing Agentur Vergleich | digitallotsen GmbH 8× |
| Kreativagentur für Branding | HY.AM STUDIOS 6× |
| Social Media Marketing Freelancer | Upwork 6× |
| Werbeagentur lokale Geschäfte | Schirmers Agentur 2× |
| Digitale Marketingstrategie entwickeln | – |
| Content Erstellung Agentur Kosten | einfachmarketing.com 1× |
| Online Marketing Beratung Mittelstand | Think11 2× |
| Lead-Generierung Marketing Agentur | Sortlist 3× |
| SEA Agentur für E-Commerce | Searchperts 8× |
| Influencer Marketing Plattformen | Upfluence 11× |
| Public Relations Agentur Gesundheit | Medizin & PR 6× |
| Conversion Rate Optimierung Experten | konversionsKRAFT 5× |
| Affiliate Marketing Agentur DACH | Projecter 10× |
| Reputationsmanagement Agentur Bewertungen | united communications 5× |
| E-Mail Marketing Dienstleister | Brevo 7× |
| Video Marketing Strategie Unternehmen | Wistia 2× |
| Mobile Marketing Agentur | Moburst 7× |
| Marketing Budget Planung Hilfe | Smartsheet 2× |
| Employer Branding Agentur | GRAPEVINE 3× |
| Marketing Audit externe Hilfe | wdp.de 2× |
| Beste PR Agentur Finanzdienstleister | FGS Global 6× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
Digitallotsen
digitallotsen.com Service provider
|
67.5 |
| 2 |
CreatorIQ
creatoriq.com Product
|
64.7 |
| 3 |
uppr
uppr.de Service provider
|
64.6 |
| 4 |
Upfluence
upfluence.com Product
|
63.5 |
| 5 |
Medizin & PR
medizin-pr.de Service provider
|
59.8 |
| 6 |
Bettertrust
bettertrust.de Service provider
|
59.2 |
| 7 |
We-Make-Marketing
we-make-marketing.com Service provider
|
59.2 |
| 8 |
Schwarz+Matt
schwarz-matt.com Service provider
|
58.3 |
| 9 |
fischerAppelt
fischerappelt.de Service provider
|
58.2 |
| 10 |
Projecter
projecter.de Service provider
|
57.9 |
| 11 |
influData
infludata.com Product
|
56.3 |
| 12 |
Moburst
moburst.com Service provider
|
55.4 |
| 13 |
Grin
grin.co Product
|
55.2 |
| 14 |
Searchperts Deutschland
searchperts.de Service provider
|
54.8 |
| 15 |
KlickPiloten
klickpiloten.de
|
54.4 |
| 16 |
digitalike
digitalike.de Service provider
|
54.2 |
| 17 |
Mailchimp
mailchimp.com Product
|
53.9 |
| 18 |
IROIN
iroin.io
|
52.8 |
| 19 |
Sumax
sumax.de Service provider
|
52.5 |
| 20 |
Webnetz
webnetz.de Service provider
|
52.3 |
| 21 |
heise regioconcept
heise-regioconcept.de Service provider
|
51.7 |
| 22 |
GetResponse
getresponse.com Product
|
51.6 |
| 23 |
GFD Finanzkommunikation
gfd-finanzkommunikation.de
|
51.6 |
| 24 |
Kolsquare
kolsquare.com Product
|
51.4 |
| 25 |
Carta
carta.eu Service provider
|
50.9 |
| 26 |
M+C Saatchi Performance
mcsaatchiperformance.com
|
50.9 |
| 27 |
Leadpeak
leadpeak.me
|
50.5 |
| 28 |
Suchhelden
suchhelden.de Service provider
|
50.3 |
| 29 |
Edelman
edelman.com Service provider
|
49.8 |
| 30 |
Bereuter Media
bereutermedia.de
|
49.5 |
| 31 |
Brevo
brevo.com Product
|
49.4 |
| 32 |
Pechschwarz
pechschwarz.com Service provider
|
49.0 |
| 33 |
ActiveCampaign
activecampaign.com Product
|
48.8 |
| 34 |
Beckdesign
beckdesign.de
|
48.4 |
| 35 |
MAI xpose360
xpose360.de Service provider
|
48.2 |
| 36 |
Brandwatch
brandwatch.com
|
48.2 |
| 37 |
morefire
more-fire.com
|
47.9 |
| 38 |
SEO Agentur
seoagentur.de Service provider
|
47.5 |
| 39 |
FGS Global
fgsglobal.com Service provider
|
47.4 |
| 40 |
Brunswickgroup
brunswickgroup.com
|
47.4 |
| 41 |
Hanseranking
hanseranking.de
|
47.4 |
| 42 |
stråling
|
47.4 |
| 43 |
Dashsocial
dashsocial.com
|
47.4 |
| 44 |
Kerlundcie
kerlundcie.de
|
47.4 |
| 45 |
Mittelstand-Digital
mittelstand-digital.de
|
47.4 |
| 46 |
Traackr
traackr.com Product
|
47.0 |
| 47 |
Flutlicht
flutlicht.biz
|
46.9 |
| 48 |
Zeichen & Wunder
zeichenundwunder.de
|
46.7 |
| 49 |
Modash
modash.io Product
|
46.6 |
| 50 |
HY.AM STUDIOS
hyam.de Service provider
|
46.6 |
| 51 |
Konversionskraft
konversionskraft.de Service provider
|
46.5 |
| 52 |
Kekstcnc
kekstcnc.com
|
46.5 |
| 53 |
Dskom
dskom.de
|
46.2 |
| 54 |
Kochan & Partner
kochan.de
|
45.8 |
| 55 |
Mindforge
mindforge.de
|
45.8 |
| 56 |
Storyclash
storyclash.com
|
45.8 |
| 57 |
Engel & Zimmermann
engel-zimmermann.de Service provider
|
45.5 |
| 58 |
PR-Agentur PR4YOU
pr4you.de Service provider
|
45.4 |
| 59 |
Schwartz Public Relations
schwartzpr.com
|
45.1 |
| 60 |
Newskontor
news-kontor.de
|
45.1 |
| 61 |
Aufgesang
aufgesang.de
|
45.1 |
| 62 | Linda Bustos | 45.1 |
| 63 |
Constant Contact
constantcontact.com
|
45.1 |
| 64 |
Generaxion
generaxion.com
|
45.1 |
| 65 |
TEAM LEWIS
teamlewis.com
|
45.1 |
| 66 |
Hey
hey.storyclash.com
|
45.1 |
| 67 |
additiv
additiv.com Service provider
|
44.6 |
| 68 |
arvatis
arvatis.com
|
44.6 |
| 69 |
Abc-Healthcare
abc-healthcare.de
|
44.4 |
| 70 |
FINN Partners -
finnpartners.com Service provider
|
44.2 |
| 71 |
Loewenstark
loewenstark.com
|
44.0 |
| 72 |
Comcepta
comcepta.de
|
43.9 |
| 73 |
Beyond Media
beyond-media.de
|
43.6 |
| 74 |
HubSpot
hubspot.com Product
|
43.5 |
| 75 |
Netzbekannt
netzbekannt.de
|
43.5 |
| 76 |
Prosek Partners
prosek.com
|
43.5 |
| 77 |
Brandbuilders
brandbuilders.digital Service provider
|
43.2 |
| 78 |
united communications GmbH, Berlin
united.de Service provider
|
43.2 |
| 79 |
Twine
twine.fm Marketplace / directory
|
43.2 |
| 80 |
Maisberger
maisberger.de Service provider
|
43.1 |
| 81 |
MailerLite
mailerlite.com Product
|
42.8 |
| 82 |
Mashup Communications
mashup-communications.de
|
42.8 |
| 83 |
GearUP Performance
gearup-performance.de
|
42.8 |
| 84 |
Mobihunter
mobihunter.co
|
42.8 |
| 85 |
Bloofusion
bloofusion.de
|
42.8 |
| 86 |
eMinded
eminded.de
|
42.8 |
| 87 |
Fticonsulting
fticonsulting.com
|
42.8 |
| 88 |
Vagabunt
vagabunt.de
|
42.8 |
| 89 |
Smarketer Group
smarketer.group
|
42.8 |
| 90 |
7thSENSE
7thsense.de Service provider
|
42.3 |
| 91 |
Aventux
aventux.com
|
42.1 |
| 92 |
DEIN GUTER RUF
deinguterruf.de
|
41.6 |
| 93 |
Oseon
oseon.com
|
41.6 |
| 94 |
Nakaryu
nakaryu.de
|
41.2 |
| 95 |
HAVAS Market
havasmarket.de
|
41.2 |
| 96 |
Klaviyo
klaviyo.com Product
|
40.5 |
| 97 |
CleverReach
cleverreach.com Product
|
40.5 |
| 98 |
SEVN
sevn.de
|
40.5 |
| 99 |
KMU Marketeers
kmu-marketeers.de
|
40.5 |
| 100 |
Studio Finance
studiofinance.de
|
40.5 |
Showing 100 of 450 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels. The category (service provider, product, marketplace, media outlet) is classified only for the most-mentioned brands; it stays empty for the rest.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. October 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Marketing & Advertising — Oktober 2026. Industry report, data as of October 2026. https://achtung.app/branche/marketing. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON