Industry report · Data as of 1. August 2026
Marketing & Advertising
While the queries mostly look for service providers, products such as Mailchimp and ActiveCampaign dominate the AI answers.
Mailchimp is the most cited brand by AI assistants and is the only top AI performer that also holds a leading position in classic web search. A distinct categorical mismatch characterizes the overall results, as the analyzed queries predominantly seek service providers such as agencies and consultants. Despite this clear intent, AI assistants disproportionately populate their top recommendations with software products and marketing tools.
25 Queries Sample: 325 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
4 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.
-
Leader in both channels
Mailchimp is the most-cited brand in AI answers and is also prominent in classic web search.
-
Web search only
115 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
-
Stability
2 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
| # | Brand | Prominence |
|---|---|---|
| 1 New |
PR-Agentur PR4YOU
pr4you.de |
53.5 |
| 2 ↑6 |
Mailchimp
mailchimp.com |
53.2 |
| 3 ↑4 |
GetResponse
getresponse.com |
50.5 |
| 4 New |
Flutlicht
flutlicht.biz |
49.2 |
| 5 ↓4 |
Upfluence
upfluence.com |
49.1 |
| 6 New |
Digitallotsen
digitallotsen.de |
47.2 |
| 7 New |
SEVN
sevn.de |
47.2 |
| 8 New |
Webnetz
webnetz.de |
45.3 |
| 9 New |
Bloofusion
bloofusion.de |
44.8 |
| 10 New |
PRLab
prlab.co |
44.5 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanPast measurements
How the current top brands ranked across previous measurement cycles. Achtung.app re-collects each industry report monthly and keeps earlier snapshots archived.
| Brand | July 2026 | Current |
|---|---|---|
|
PR-Agentur PR4YOU
pr4you.de |
– | #1 |
|
Mailchimp
mailchimp.com |
#8 | #2 |
|
GetResponse
getresponse.com |
#7 | #3 |
|
Flutlicht
flutlicht.biz |
– | #4 |
|
Upfluence
upfluence.com |
#1 | #5 |
|
Digitallotsen
digitallotsen.de |
– | #6 |
|
SEVN
sevn.de |
– | #7 |
|
Webnetz
webnetz.de |
– | #8 |
|
Bloofusion
bloofusion.de |
– | #9 |
|
PRLab
prlab.co |
– | #10 |
– = not in the top 10 of that measurement cycle.
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
6 AI only 4 in both 6 web search only
-
1
13 Nennungen
-
2
Mailchimp stable12 Nennungen
-
3
Upfluence stable12 Nennungen
-
4
ActiveCampaign stable12 Nennungen
-
5
11 Nennungen
-
1
Sortlist⌀ Rank 4,3 · 12 Treffer
-
2
OMR⌀ Rank 3,1 · 8 Treffer
-
3
HubSpot⌀ Rank 1,0 · 5 Treffer
-
4
Werbeagentur⌀ Rank 5,0 · 7 Treffer
-
5
Mailchimp⌀ Rank 3,3 · 3 Treffer
stable Brands that appear in at least two of three model runs per query.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
Evergreen Media
evergreen.media |
3 |
|
Pr-Agentur-Gesundheitswesen
pr-agentur-gesundheitswesen.de |
2 |
|
Takeoffpr
takeoffpr.com |
2 |
|
Kerstin Oppel
kerstin-oppel.de |
2 |
|
clicks digital
clicks.digital |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
PR-Agentur PR4YOU
pr4you.de |
13 |
|
ActiveCampaign
activecampaign.com |
12 |
|
Upfluence
upfluence.com |
12 |
|
GetResponse
getresponse.com |
10 |
|
Brevo
brevo.com |
9 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in ≥ 2 of 3 runs
|
13 |
|
Borderline
appears in 1 of 3 runs; plan for it with care
|
41 |
|
Drift
appears only sporadically; may be missing on the next run
|
470 |
Based on 524 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
25 brand-free queries, each put to every AI model and to classic web search.
| Query | AI top |
|---|---|
| SEO Agentur für Startups | HeySEO 3× |
| Beste Marketingagentur KMU Deutschland | Bloofusion 4× |
| Content Marketing Strategie B2B | b2bnn.com 1× |
| PR Beratung Tech Unternehmen | Flutlicht 6× |
| Kreativagentur für Branding | Schwarz+Matt 7× |
| Performance Marketing Agentur Vergleich | digitallotsen GmbH 8× |
| Social Media Marketing Freelancer | Meta 4× |
| Werbeagentur lokale Geschäfte | Die Lokal Komplizen 4× |
| Digitale Marketingstrategie entwickeln | adobe.com 3× |
| Content Erstellung Agentur Kosten | Fitte Tüte 3× |
| Online Marketing Beratung Mittelstand | Vujadé GmbH 3× |
| Lead-Generierung Marketing Agentur | Planbare Neukunden 2× |
| SEA Agentur für E-Commerce | Alpsea Onlinemarketing 3× |
| Influencer Marketing Plattformen | Upfluence 12× |
| Public Relations Agentur Gesundheit | Medizin & PR GmbH 7× |
| Conversion Rate Optimierung Experten | ConversionBoosting 5× |
| Affiliate Marketing Agentur DACH | dc AG 5× |
| Video Marketing Strategie Unternehmen | onlinemarketing-praxis.de 1× |
| E-Mail Marketing Dienstleister | Mailchimp 12× |
| Mobile Marketing Agentur | REPLUG 6× |
| Marketing Audit externe Hilfe | Datawex 3× |
| Employer Branding Agentur | Gessulat + Gessulat 5× |
| Marketing Budget Planung Hilfe | amworldgroup.com 3× |
| Reputationsmanagement Agentur Bewertungen | reputativ GmbH 5× |
| Beste PR Agentur Finanzdienstleister | 4iMEDIA 6× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
PR-Agentur PR4YOU
pr4you.de
|
53.5 |
| 2 |
Mailchimp
mailchimp.com
|
53.2 |
| 3 |
GetResponse
getresponse.com
|
50.5 |
| 4 |
Flutlicht
flutlicht.biz
|
49.2 |
| 5 |
Upfluence
upfluence.com
|
49.1 |
| 6 |
Digitallotsen
digitallotsen.de
|
47.2 |
| 7 |
SEVN
sevn.de
|
47.2 |
| 8 |
Webnetz
webnetz.de
|
45.3 |
| 9 |
Bloofusion
bloofusion.de
|
44.8 |
| 10 |
PRLab
prlab.co
|
44.5 |
| 11 |
Brevo
brevo.com
|
44.4 |
| 12 |
4iMEDIA
4imedia.com
|
44.1 |
| 13 |
Projecter
projecter.de
|
43.2 |
| 14 |
ActiveCampaign
activecampaign.com
|
43.1 |
| 15 |
Arboro
arboro.de
|
41.5 |
| 16 |
CreatorIQ
creatoriq.com
|
41.2 |
| 17 |
Nakaryu
nakaryu.de
|
39.7 |
| 18 |
Schwarz+Matt
schwarz-matt.com
|
39.5 |
| 19 |
MIT-SCHMIDT Kommunikation
mit-schmidt.de
|
39.3 |
| 20 |
Medizin & PR
medizin-pr.de
|
38.6 |
| 21 |
Claneo
claneo.com
|
38.6 |
| 22 |
Lokalkomplizen
lokalkomplizen.com
|
38.5 |
| 23 |
heise regioconcept
heise-regioconcept.de
|
38.2 |
| 24 |
Aspire
aspire.io
|
37.9 |
| 25 |
Meta
meta.com
|
37.5 |
| 26 |
Searchperts
searchperts.com
|
37.4 |
| 27 |
Grin
grin.co
|
37.0 |
| 28 |
fischerAppelt
fischerappelt.de
|
37.0 |
| 29 |
Wemakemarketing
wemakemarketing.de
|
36.9 |
| 30 |
MAI xpose360
xpose360.de
|
36.9 |
| 31 |
Agnes Agency Werbeagentur
agnes.agency
|
36.2 |
| 32 |
Sortlist
sortlist.com
|
35.5 |
| 33 |
Suchhelden
suchhelden.de
|
35.5 |
| 34 |
Industrie-Contact
industrie-contact.de
|
35.2 |
| 35 |
Rplg
rplg.io
|
35.1 |
| 36 |
Brandwatch
brandwatch.com
|
35.1 |
| 37 |
Oseon
oseon.com
|
34.9 |
| 38 |
Leadpeak GmbH
leadpeak.de
|
34.6 |
| 39 |
kowerk
kowerk.de
|
34.6 |
| 40 |
HubSpot
hubspot.com
|
34.2 |
| 41 |
Kerlcie
kerlcie.de
|
34.2 |
| 42 |
Agenturtipp
agenturtipp.de
|
34.0 |
| 43 |
reputativ Gmbh
reputativ.de
|
33.7 |
| 44 |
morefire
more-fire.com
|
33.2 |
| 45 |
MailerLite
mailerlite.com
|
33.2 |
| 46 |
Engel & Zimmermann
engel-zimmermann.de
|
33.1 |
| 47 |
Arndtteunissen
arndtteunissen.de
|
32.8 |
| 48 |
Sendinblue
sendinblue.com
|
32.8 |
| 49 |
UnitedAds
unitedads.de
|
32.6 |
| 50 |
baseplus by FUNKE
baseplus.de
|
32.2 |
| 51 |
ONLYONEWAY
onlyoneway.com
|
32.0 |
| 52 |
Pixel56
pixel56.de
|
32.0 |
| 53 |
GFD Finanzkommunikation
gfd-finanzkommunikation.de
|
32.0 |
| 54 |
Adobe
adobe.com
|
32.0 |
| 55 |
Influencee
app.influencee.it
|
32.0 |
| 56 |
Ariamarketing
ariamarketing.com
|
32.0 |
| 57 |
Lead-Generierungs-Agentur
lead-generierungs-agentur.de
|
32.0 |
| 58 |
Datawex
datawex.com
|
32.0 |
| 59 |
Amworldgroup
amworldgroup.com
|
32.0 |
| 60 |
Implisense
implisense.com
|
32.0 |
| 61 |
getpress
get-press.de
|
32.0 |
| 62 |
Art-Media
art-media.eu
|
32.0 |
| 63 |
eBakery
ebakery.de
|
32.0 |
| 64 |
RH Reputation
rh-reputation.de
|
32.0 |
| 65 |
HeySEO
heyseo.com
|
32.0 |
| 66 |
Deine-Seo-Agentur
deine-seo-agentur.de
|
32.0 |
| 67 |
Brew-Creative
brew-creative.com
|
32.0 |
| 68 |
Vujade
vujade.de
|
32.0 |
| 69 | Drofa Comms | 32.0 |
| 70 |
Adfactorspr
adfactorspr.com
|
32.0 |
| 71 |
Mailuxled
mailuxled.de
|
32.0 |
| 72 |
GRAPEVINE – Employer Branding & Personalmarketing
grapevine.de
|
32.0 |
| 73 |
Crackle PR
cracklepr.com
|
32.0 |
| 74 |
Wortmacht
wortmacht.de
|
32.0 |
| 75 |
Mediawalker
mediawalker.de
|
32.0 |
| 76 |
Akimamedia
akimamedia.com
|
32.0 |
| 77 |
B2Bnn
b2bnn.com
|
32.0 |
| 78 |
Neil Patel
neilpatel.com
|
32.0 |
| 79 |
Grapeviners Linedance in Berlin / Home
grapeviners.de
|
32.0 |
| 80 |
Jungesherz
jungesherz.de
|
32.0 |
| 81 |
Metadesign
metadesign.com
|
32.0 |
| 82 |
lau.do
lau.do
|
32.0 |
| 83 |
Gartner
gartner.com
|
32.0 |
| 84 |
SEA Agentur
seaagentur.com
|
32.0 |
| 85 |
Hootsuite
hootsuite.com
|
32.0 |
| 86 |
Onlinemarketing-Praxis
onlinemarketing-praxis.de
|
32.0 |
| 87 |
Lokalprint
lokalprint.de
|
32.0 |
| 88 |
Straub & Straub
straub-straub.de
|
31.6 |
| 89 |
Alpsea
alpsea.de
|
31.3 |
| 90 |
Modash
modash.com
|
31.2 |
| 91 |
Munroagency
munroagency.com
|
30.9 |
| 92 |
21up □ healthcare communications
21-up.com
|
30.5 |
| 93 |
Content Agentur
contentagentur.com
|
30.4 |
| 94 |
Globalcompr
globalcompr.com
|
30.4 |
| 95 |
Okitah
okitah.ch
|
30.2 |
| 96 |
Ad-Wings
ad-wings.com
|
30.0 |
| 97 |
consense communications
consense-communications.de
|
30.0 |
| 98 |
GearUP Performance
gearup-performance.de
|
29.7 |
| 99 |
Agentur-Maier
agentur-maier.de
|
29.7 |
| 100 |
Wpn
wpn.wizards.com
|
29.7 |
Showing 100 of 524 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. August 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Marketing & Advertising — August 2026. Industry report, data as of August 2026. https://achtung.app/branche/marketing. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON