Industry report · Data as of 1. October 2026
Marketing & Advertising
Ds-Onlinemarketing ranks on average #3.0 in classic web search, but no AI model names the brand in this vertical.
Projecter ist die am häufigsten von KI-Assistenten genannte Marke, führt jedoch nicht in der klassischen Websuche, in der sie im Durchschnitt den siebten Platz belegt. Zudem zeigt sich ein deutlicher Unterschied in der Tonalität je nach Kategorie: Während Software-Produkte von der KI ausnahmslos positiv bewertet werden, sind die Nennungen der meistzitierten Agenturen und Dienstleister stark von neutralen Aussagen geprägt.
25 Queries Sample: 325 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
0 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.
-
Leader in both channels
Projecter is the most-cited brand in AI answers and is also prominent in classic web search.
-
Web search only
118 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
-
Stability
1 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
| # | Brand | Prominence |
|---|---|---|
| 1 |
uppr
uppr.de |
53.5 |
| 2 |
Digitallotsen
digitallotsen.com |
53.0 |
| 3 |
Medizin & PR
medizin-pr.de |
52.1 |
| 4 |
CreatorIQ
creatoriq.com |
49.3 |
| 5 |
Bettertrust
bettertrust.de |
48.9 |
| 6 |
Projecter
projecter.de |
48.5 |
| 7 |
Upfluence
upfluence.com |
48.2 |
| 8 |
Searchperts Deutschland
searchperts.de |
47.2 |
| 9 |
digitalike
digitalike.de |
46.5 |
| 10 |
fischerAppelt
fischerappelt.de |
46.1 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanPast measurements
How the current top brands ranked across previous measurement cycles. Achtung.app re-collects each industry report monthly and keeps earlier snapshots archived.
| Brand | July 2026 | Current |
|---|---|---|
|
uppr
uppr.de |
– | #1 |
|
Digitallotsen
digitallotsen.com |
– | #2 |
|
Medizin & PR
medizin-pr.de |
– | #3 |
|
CreatorIQ
creatoriq.com |
#2 | #4 |
|
Bettertrust
bettertrust.de |
– | #5 |
|
Projecter
projecter.de |
– | #6 |
|
Upfluence
upfluence.com |
#1 | #7 |
|
Searchperts Deutschland
searchperts.de |
– | #8 |
|
digitalike
digitalike.de |
– | #9 |
|
fischerAppelt
fischerappelt.de |
– | #10 |
– = not in the top 10 of that measurement cycle.
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
10 AI only 0 in both 10 web search only
-
1
OMR⌀ Rank 4,1 · 10 Treffer
-
2
HubSpot⌀ Rank 2,7 · 6 Treffer
-
3
Werbeagentur⌀ Rank 5,7 · 6 Treffer
-
4
Mailchimp⌀ Rank 4,8 · 4 Treffer
-
5
4iMEDIA⌀ Rank 4,0 · 3 Treffer
stable Brands that appear in at least two of three model runs per query.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
4Imedia
4imedia.com |
3 |
|
Feedbax
feedbax.de |
4 |
|
Ds-Onlinemarketing
ds-onlinemarketing.de |
2 |
|
Takeoffpr
takeoffpr.com |
2 |
|
Socialmediaakademie
socialmediaakademie.de |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
adseed
adseed.de |
12 |
|
Upfluence
upfluence.com |
11 |
|
Edelman
edelman.com |
10 |
|
CreatorIQ
creatoriq.com |
10 |
|
uppr
uppr.de |
9 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in ≥ 2 of 3 runs
|
5 |
|
Borderline
appears in 1 of 3 runs; plan for it with care
|
45 |
|
Drift
appears only sporadically; may be missing on the next run
|
400 |
Based on 450 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
25 brand-free queries, each put to every AI model and to classic web search.
The queries ask for: 20× service providers 3× media outlets 1× marketplace / directory 1× product
| Query | AI top |
|---|---|
| Beste Marketingagentur KMU Deutschland | heise regioconcept 6× |
| SEO Agentur für Startups | digitalike 5× |
| Content Marketing Strategie B2B | contentmarketinginstitute.com 2× |
| PR Beratung Tech Unternehmen | Flutlicht 4× |
| Performance Marketing Agentur Vergleich | digitallotsen GmbH 8× |
| Kreativagentur für Branding | HY.AM STUDIOS 6× |
| Social Media Marketing Freelancer | Upwork 6× |
| Werbeagentur lokale Geschäfte | Schirmers Agentur 2× |
| Digitale Marketingstrategie entwickeln | – |
| Content Erstellung Agentur Kosten | einfachmarketing.com 1× |
| Online Marketing Beratung Mittelstand | Think11 2× |
| Lead-Generierung Marketing Agentur | Sortlist 3× |
| SEA Agentur für E-Commerce | Searchperts 8× |
| Influencer Marketing Plattformen | Upfluence 11× |
| Public Relations Agentur Gesundheit | Medizin & PR 6× |
| Conversion Rate Optimierung Experten | konversionsKRAFT 5× |
| Affiliate Marketing Agentur DACH | Projecter 10× |
| Reputationsmanagement Agentur Bewertungen | united communications 5× |
| E-Mail Marketing Dienstleister | Brevo 7× |
| Video Marketing Strategie Unternehmen | Wistia 2× |
| Mobile Marketing Agentur | Moburst 7× |
| Marketing Budget Planung Hilfe | Smartsheet 2× |
| Employer Branding Agentur | GRAPEVINE 3× |
| Marketing Audit externe Hilfe | wdp.de 2× |
| Beste PR Agentur Finanzdienstleister | FGS Global 6× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
uppr
uppr.de Service provider
|
53.5 |
| 2 |
Digitallotsen
digitallotsen.com Service provider
|
53.0 |
| 3 |
Medizin & PR
medizin-pr.de Service provider
|
52.1 |
| 4 |
CreatorIQ
creatoriq.com Product
|
49.3 |
| 5 |
Bettertrust
bettertrust.de Service provider
|
48.9 |
| 6 |
Projecter
projecter.de Service provider
|
48.5 |
| 7 |
Upfluence
upfluence.com Product
|
48.2 |
| 8 |
Searchperts Deutschland
searchperts.de Service provider
|
47.2 |
| 9 |
digitalike
digitalike.de Service provider
|
46.5 |
| 10 |
fischerAppelt
fischerappelt.de Service provider
|
46.1 |
| 11 |
We-Make-Marketing
we-make-marketing.com Service provider
|
44.9 |
| 12 |
Schwarz+Matt
schwarz-matt.com Service provider
|
44.5 |
| 13 |
Moburst
moburst.com Service provider
|
44.4 |
| 14 |
KlickPiloten
klickpiloten.de
|
42.8 |
| 15 |
Sumax
sumax.de Service provider
|
41.9 |
| 16 |
Bereuter Media
bereutermedia.de
|
41.8 |
| 17 |
influData
infludata.com Product
|
40.9 |
| 18 |
heise regioconcept
heise-regioconcept.de Service provider
|
40.7 |
| 19 |
MAI xpose360
xpose360.de Service provider
|
40.5 |
| 20 |
Carta
carta.eu Service provider
|
40.3 |
| 21 |
Grin
grin.co Product
|
39.8 |
| 22 |
SEO Agentur
seoagentur.de Service provider
|
39.8 |
| 23 |
Suchhelden
suchhelden.de Service provider
|
39.7 |
| 24 |
Flutlicht
flutlicht.biz
|
39.2 |
| 25 |
Webnetz
webnetz.de Service provider
|
39.1 |
| 26 |
Konversionskraft
konversionskraft.de Service provider
|
38.8 |
| 27 |
Mailchimp
mailchimp.com Product
|
38.5 |
| 28 |
Brevo
brevo.com Product
|
38.4 |
| 29 |
M+C Saatchi Performance
mcsaatchiperformance.com
|
38.1 |
| 30 |
Mindforge
mindforge.de
|
38.1 |
| 31 |
Engel & Zimmermann
engel-zimmermann.de Service provider
|
37.8 |
| 32 |
Edelman
edelman.com Service provider
|
37.5 |
| 33 |
Pechschwarz
pechschwarz.com Service provider
|
37.5 |
| 34 |
IROIN
iroin.io
|
37.5 |
| 35 |
Schwartz Public Relations
schwartzpr.com
|
37.4 |
| 36 |
additiv
additiv.com Service provider
|
36.9 |
| 37 |
arvatis
arvatis.com
|
36.9 |
| 38 |
Abc-Healthcare
abc-healthcare.de
|
36.7 |
| 39 |
Loewenstark
loewenstark.com
|
36.3 |
| 40 |
GetResponse
getresponse.com Product
|
36.2 |
| 41 |
GFD Finanzkommunikation
gfd-finanzkommunikation.de
|
36.2 |
| 42 |
Comcepta
comcepta.de
|
36.2 |
| 43 |
Kolsquare
kolsquare.com Product
|
36.0 |
| 44 |
Beckdesign
beckdesign.de
|
35.6 |
| 45 |
united communications GmbH, Berlin
united.de Service provider
|
35.5 |
| 46 |
Brandbuilders
brandbuilders.digital Service provider
|
35.5 |
| 47 |
Twine
twine.fm Marketplace / directory
|
35.5 |
| 48 |
Maisberger
maisberger.de Service provider
|
35.4 |
| 49 |
PR-Agentur PR4YOU
pr4you.de Service provider
|
35.2 |
| 50 |
HY.AM STUDIOS
hyam.de Service provider
|
35.1 |
| 51 |
Leadpeak
leadpeak.me
|
35.1 |
| 52 |
Mashup Communications
mashup-communications.de
|
35.1 |
| 53 |
morefire
more-fire.com
|
35.1 |
| 54 |
GearUP Performance
gearup-performance.de
|
35.1 |
| 55 |
FGS Global
fgsglobal.com Service provider
|
34.6 |
| 56 |
7thSENSE
7thsense.de Service provider
|
34.6 |
| 57 |
Aventux
aventux.com
|
34.4 |
| 58 |
Brunswickgroup
brunswickgroup.com
|
33.9 |
| 59 |
ActiveCampaign
activecampaign.com Product
|
33.5 |
| 60 |
Beyond Media
beyond-media.de
|
33.3 |
| 61 |
CleverReach
cleverreach.com Product
|
32.8 |
| 62 |
Dskom
dskom.de
|
32.8 |
| 63 |
Brandwatch
brandwatch.com
|
32.8 |
| 64 |
rapidmail
rapidmail.com Product
|
32.3 |
| 65 |
Hanseranking
hanseranking.de
|
32.0 |
| 66 |
Mailody
mailody.de
|
32.0 |
| 67 |
stråling
|
32.0 |
| 68 |
Snk
snk.de
|
32.0 |
| 69 |
Dashsocial
dashsocial.com
|
32.0 |
| 70 |
Wolkensegler
wolkensegler.com
|
32.0 |
| 71 |
ADVIDERA
advidera.com
|
32.0 |
| 72 |
Rocket10
rocket10.com
|
32.0 |
| 73 |
Kerlundcie
kerlundcie.de
|
32.0 |
| 74 |
Wdp
wdp.de
|
32.0 |
| 75 |
Smartsheet
smartsheet.com
|
32.0 |
| 76 |
Think11
think11.de
|
32.0 |
| 77 |
PIABO Communications
piabo.net
|
32.0 |
| 78 |
Vdb-Digital
vdb-digital.de
|
32.0 |
| 79 |
Piamedia
piamedia.com
|
32.0 |
| 80 |
Vogler
vogler.marketing
|
32.0 |
| 81 |
Einfachmarketing
einfachmarketing.com
|
32.0 |
| 82 |
Knuepfer-Meinck
knuepfer-meinck.de
|
32.0 |
| 83 |
Home
home.cmiresearch.com
|
32.0 |
| 84 |
Fachpower
fachpower.de
|
32.0 |
| 85 |
Concretemarketing
concretemarketing.com
|
32.0 |
| 86 |
Meetcraft
meetcraft.de
|
32.0 |
| 87 |
Move-Elevator
move-elevator.de
|
32.0 |
| 88 |
Sba
sba.gov
|
32.0 |
| 89 |
Customlytics
customlytics.com
|
32.0 |
| 90 |
Mittelstand-Digital
mittelstand-digital.de
|
32.0 |
| 91 |
Bundesnetzagentur
bundesnetzagentur.de
|
32.0 |
| 92 |
Adcollective
adcollective.de
|
32.0 |
| 93 |
RH Reputation
rh-reputation.de
|
32.0 |
| 94 |
Digital Marketing Agency
|
32.0 |
| 95 |
Fento
fento.ai
|
32.0 |
| 96 |
Academy
academy.hubspot.com
|
32.0 |
| 97 |
Wyzowl
wyzowl.com
|
32.0 |
| 98 |
Local101
local101.de
|
32.0 |
| 99 |
gerberCom. WERBEAGENTUR
gerbercom.de
|
32.0 |
| 100 |
Traackr
traackr.com Product
|
31.6 |
Showing 100 of 450 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels. The category (service provider, product, marketplace, media outlet) is classified only for the most-mentioned brands; it stays empty for the rest.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. October 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Marketing & Advertising — Oktober 2026. Industry report, data as of October 2026. https://achtung.app/branche/marketing. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON