Industry report · Data as of 5. May 2026
Marketing & Advertising
Während die Anfragen überwiegend Dienstleister suchen, dominieren Produkte wie Brevo und Sendinblue die KI-Antworten.
Upfluence ist die am häufigsten von KI-Assistenten genannte Marke, ist aber in den Top 10 der klassischen Websuche nicht vertreten. Ein deutlicher inhaltlicher Kontrast zeigt sich bei den Kategorien, da die Suchanfragen primär auf Dienstleister und Agenturen abzielen, die KI-Antworten jedoch stark von Softwareprodukten und Tools dominiert werden.
- Queries
- 25
- brand-free, per model
- Sample
- 250
- answers analysed
- AI models
- 3
- ChatGPT, Gemini, Perplexity
AI prominence in this industry
Consolidated visibility score per brand on a 0–100 scale. Blends: how often the brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 1 |
Moburst
moburst.com
|
69.1 | Big Name |
| 2 |
ActiveCampaign
activecampaign.com
|
67.7 | Big Name |
| 3 |
Brevo
brevo.com
|
65.2 | Big Name |
| 4 |
Mailchimp
mailchimp.com
|
64.9 | Big Name |
| 5 |
GetResponse
getresponse.com
|
63.8 | Big Name |
| 6 |
reputativ
reputativ.de
|
60.8 | Big Name |
| 7 |
SEVN
sevn.de
|
59.7 | Known |
| 8 |
uppr
uppr.de
|
59.6 | Known |
| 9 |
Sprout Social
sproutsocial.com
|
58.8 | Known |
| 10 |
Upfluence
upfluence.com
|
58.6 | Known |
Same brands, different visibility
Brands present in both channels, normalised to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
-
1
Upfluence stabil9 Nennungen
-
2
GRIN stabil9 Nennungen
-
3
Brevo stabil9 Nennungen
-
4
Mailchimp stabil9 Nennungen
-
5
9 Nennungen
-
6
Sendinblue stabil9 Nennungen
-
7
9 Nennungen
-
8
ActiveCampaign stabil8 Nennungen
-
9
8 Nennungen
-
10
GetResponse stabil8 Nennungen
-
1
Kreativagentur in Deutschland⌀ Rank 2,8 · 8×
-
2
OMR⌀ Rank 4,7 · 7×
-
3
Eine Online⌀ Rank 2,0 · 4×
-
4
Werbeagentur⌀ Rank 5,0 · 4×
-
5
Mailchimp⌀ Rank 3,7 · 3×
-
6
SEO Agentur⌀ Rank 1,5 · 2×
-
7
4iMEDIA⌀ Rank 5,0 · 3×
-
8
SEVN⌀ Rank 3,5 · 2×
-
9
Feedbax⌀ Rank 3,5 · 2×
-
10
Pr-Agentur-Gesundheitswesen⌀ Rank 3,5 · 2×
stabil Marken, die in mindestens zwei von drei Modell-Durchläufen je Anfrage auftauchen.
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Methodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which providers are recommended organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
Pro Anfrage werden 3 Durchläufe je KI-Modell abgefragt; die klassische Websuche mit einem einzelnen Top-10-Abruf. Abgefragte Modelle: ChatGPT, Gemini, Perplexity. Plattformen und Infrastruktur (z.B. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) erscheinen nicht in der Markenliste, da sie Marketingkanäle sind, keine Wettbewerber.
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