Industry report · Data as of 1. June 2026
Finance & Fintech
AI models recommend KfW 18 times in this vertical, but the brand does not appear in classic web search.
KfW is the most frequently cited brand by AI assistants, even though it fails to rank in the top ten results of classic web search. A categorical mismatch occurs across the broader results, as overarching financial and insurance institutions make up the majority of the top AI citations despite user queries specifically requesting targeted financial products and comparison tools.
15 Queries Sample: 150 AI models: ChatGPT, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
-
KfW achieves an AI-only presence, appearing in 20% of queries across ChatGPT, Gemini, and Perplexity while remaining absent from the top 10 in classic web search. The institution's visibility is characterized by a high average AI answer position of 1.4 and a heavily positive sentiment skew, featuring 17 positive and zero negative mentions.
-
Trade-Republic
trade-republic.com New 70.6 Big NameTrade-Republic is cited by all three measured AI platforms in 7% of queries, demonstrating an AI-exclusive visibility profile since it does not appear in the classic web search top 10. The product's sharpest metric is its perfect 100% run consistency paired with a high average AI answer position of 1.3.
-
FYRST secures visibility across both mediums, cited by ChatGPT, Gemini, and Perplexity in 7% of queries while also maintaining an average rank of 5.3 in classic web search. It stands out as the only brand among the top five to bridge the AI-to-search gap, further supported by 100% run consistency and strictly positive sentiment.
-
Allianz appears in 20% of queries across Gemini, Perplexity, and ChatGPT, representing an AI-only footprint with no top 10 rankings in classic web search. Despite matching the highest query coverage in this group, the institution shows a sharp drop in run consistency to 44% and a lower average AI answer position of 3.2.
-
Scalable Capital is referenced in 7% of queries by ChatGPT, Gemini, and Perplexity, establishing an AI-exclusive presence as it does not rank in the classic web search top 10. The product is notable for its 100% run consistency and a uniformly positive sentiment profile across all nine of its recorded mentions.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 6 New |
American Express
americanexpress.com
|
67.8 | Big Name |
| 7 ↓1 |
HDI
hdi.de
|
67.3 | Big Name |
| 8 New |
Continentale Versicherung
continentale.de
|
65.9 | Big Name |
| 9 New |
Getpliant
getpliant.com
|
65.8 | Big Name |
| 10 New |
Hannoversche Versicherung
hannoversche.de
|
61.6 | Big Name |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
8 AI only 2 in both 8 web search only
-
1
Handelsblatt⌀ Rank 4,8 · 4 Treffer
-
2
CHECK24⌀ Rank 3,3 · 3 Treffer
-
3
Commerzbank⌀ Rank 5,5 · 4 Treffer
-
4
Qonto⌀ Rank 4,0 · 3 Treffer
-
5
Transparent-Beraten⌀ Rank 4,3 · 3 Treffer
stabil Marken, die in mindestens zwei von drei Modell-Durchläufen je Anfrage auftauchen.
Check your own brand
How visible is your brand?
See, for free, whether ChatGPT and Gemini recommend your brand in Finance & Fintech.
Complete brand ranking, AI citations per model, and methodology. Direct download, no email required.
Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
How is the AI prominence score calculated?
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
Which AI platforms does the report evaluate?
This report is based on answers from ChatGPT, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
How current is the data?
The numbers come from the collection run of 1. June 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
Does ranking first mean the brand is the best?
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
Why is a specific brand missing?
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Can I reuse the data?
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.