Industry reports
AI recommendations by industry
Overview of every published AI-visibility report by industry. Click an industry to open the full report with AI-vs-web-search comparison and brand ranking. Underlying queries are German-language (DACH market); the page chrome is English.
DACH dataset · DE/AT/CH
AI models: ChatGPT, Claude, Gemini, Perplexity
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Hospitality & Travel
NewAs of Jun 22, 2026 232 brands 15 queriesTop 3 in the AI ranking
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CHECK24
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Opodo
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Booking
Novasol is the most cited brand by AI assistants, though it does not hold the leading average rank in classic web search. Despite several queries targeting direct services like booking cruises or wellness hotels, AI responses overwhelmingly favor aggregators, with marketplaces making up thirteen of the top fifteen brands rather than direct service providers.
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WM 2026 Sponsoren-Check
Special reportAs of Jun 11, 2026 501 brands 21 queriesTop 3 in the AI ranking
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Visa
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Adidas
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Tfbank
At the start of the 2026 FIFA World Cup, the sponsor check shows a split picture: in five of the ten categories examined, the official sponsor also leads the AI recommendations (Adidas, Lenovo, Hyundai/Kia, Visa, McDonald's). The gaps are just as striking: the official World Cup beer Michelob Ultra and Budweiser do not appear in a single answer, and the rest of the AB InBev portfolio remains a footnote with isolated mentions (Stella Artois, Leffe, Löwenbräu); for match night, the models instead recommend Krombacher, Erdinger, Augustiner and Bitburger, the latter even with its World Cup special edition. In German AI answers, the beer category thus goes to the DFB partner rather than the FIFA sponsor: Bitburger has been an official partner of the German national teams since 2025. Coca-Cola is never named: the models recommend generic "cola", and from the company portfolio only Fanta and Sprite appear once each. TV sponsor Hisense remains practically invisible next to Samsung, LG and TCL, and Qatar Airways trails Lufthansa, Delta and United. Even on the World Cup jersey question, Adidas leads Nike only narrowly (10 vs. 9 mentions): World Cup context alone barely shifts AI recommendations toward the sponsors.
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Automotive & Mobility
As of Jun 4, 2026 291 brands 15 queriesTop 3 in the AI ranking
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ADAC
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FINN
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Mivodo
ADAC is the most frequently cited brand by AI assistants and also maintains a leading position in classic web search. Despite several queries specifically targeting workshop and fleet management software, the top overall AI results are dominated by vehicle marketplaces and general service providers rather than direct software vendors.
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E-commerce & Retail
As of Jun 4, 2026 467 brands 25 queriesTop 3 in the AI ranking
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Klaviyo
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Omnisend
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Billbee
Shopify is the most frequently cited brand by AI assistants and also leads in classic web search, being the only top-five AI brand to appear in the search engine's top ten results. Despite prompts asking for diverse operational partners like fulfillment services, shipping, and agencies, AI citations are heavily skewed toward software products and payment platforms rather than service providers.
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Media & Publishing
As of Jun 1, 2026 422 brands 15 queriesTop 3 in the AI ranking
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OBS Studio
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Buzzsprout
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Torial
Nomos is the most cited brand by AI assistants, though it does not appear in the top 10 results of classic web search. A distinct divergence exists between the two retrieval systems, as three of the top four AI-recommended brands are entirely absent from the leading web results, whereas the top web search brand, Krautreporter, ranks fifth in AI visibility. Additionally, investigative publisher CORRECTIV shows a strong sentiment skew, receiving mostly positive AI mentions in contrast to the strictly neutral coverage of the leading brand.
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Health & Wellness
As of Jun 1, 2026 379 brands 15 queriesTop 3 in the AI ranking
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WeightWorld
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Selfapy
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mentalport
The brand with the highest number of AI citations is Doctolib, which notably does not appear in the top ten results of classic web search. A categorical mismatch occurs across the data, as AI models predominantly surface broad consumer products and health insurance institutions in response to queries that explicitly seek local service providers or specialized software.
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Finance & Fintech
As of Jun 1, 2026 277 brands 15 queriesTop 3 in the AI ranking
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KfW
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Trade-Republic
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FYRST
KfW is the most frequently cited brand by AI assistants, even though it fails to rank in the top ten results of classic web search. A categorical mismatch occurs across the broader results, as overarching financial and insurance institutions make up the majority of the top AI citations despite user queries specifically requesting targeted financial products and comparison tools.
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SaaS & Software
As of Jun 1, 2026 293 brands 15 queriesTop 3 in the AI ranking
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Zoho
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HubSpot
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Zendesk
HubSpot is the most cited brand across AI assistants, though it does not hold the leading rank in classic web search results. A notable discrepancy between the systems emerges with Freshdesk, which receives high visibility and exclusively positive sentiment in AI responses but fails to appear in the top ten of classic web search.
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Marketing & Advertising
As of Jun 1, 2026 616 brands 25 queriesTop 3 in the AI ranking
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Arboro
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HubSpot
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Searchperts Deutschland
Digital Masters is the most frequently cited brand by AI assistants, despite failing to appear in the top ten results of classic web search. A sharp sentiment divergence exists among the remaining leaders, with the agency Arboro receiving exclusively positive AI mentions while other top brands like Upfluence, PR4YOU, and Sortlist are cited in a strictly neutral context.
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