Industry report · Data as of 9. May 2026
Media & Publishing
Spotify wird in dieser Branche 10× von KIs empfohlen, in der Brave-Websuche taucht die Marke aber nicht auf.
Krautreporter ist die am häufigsten von KI-Assistenten zitierte Marke und belegt auch in der klassischen Websuche eine führende Position. Obwohl die Suchanfragen primär auf Medienformate und spezialisierte Publishing-Software abzielen, werden die KI-Ergebnisse kategorial von branchenübergreifenden Produkten und Marktplätzen wie Spotify oder Amazon dominiert.
- Queries
- 15
- brand-free, per model
- Sample
- 150
- answers analysed
- AI models
- 3
- ChatGPT, Gemini, Perplexity
AI prominence in this industry
Consolidated visibility score per brand on a 0–100 scale. Blends: how often the brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 1 |
Adapty
adapty.io
|
68.8 | Big Name |
| 2 |
Spotify
spotify.com
|
68.1 | Big Name |
| 3 |
mail2many
mail2many.com
|
68.1 | Big Name |
| 4 |
OBS Studio
obsproject.com
|
68.1 | Big Name |
| 5 |
Buzzsprout
buzzsprout.com
|
67.6 | Big Name |
| 6 |
Inxmail
inxmail.de
|
66.0 | Big Name |
| 7 |
Streamlabs
streamlabs.com
|
66.0 | Big Name |
| 8 |
Qobuz
qobuz.com
|
65.8 | Big Name |
| 9 |
Torial
torial.com
|
64.6 | Big Name |
| 10 |
Steady
steady.page
|
64.3 | Big Name |
Same brands, different visibility
Brands present in both channels, normalised to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
Normalised per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
9 AI only 1 in both 9 web search only
-
1
19 Nennungen
-
2
Der Spiegel stabil13 Nennungen
-
3
11 Nennungen
-
4
Amazon stabil10 Nennungen
-
5
Focus stabil9 Nennungen
-
6
mail2many stabil9 Nennungen
-
7
OBS Studio stabil9 Nennungen
-
8
United Kiosk stabil9 Nennungen
-
9
9 Nennungen
-
10
Inxmail stabil9 Nennungen
-
1
State of Digital Publishing⌀ Rank 2,7 · 3×
-
2
r/podcasting on Reddit⌀ Rank 3,7 · 3×
-
3
Krautreporter⌀ Rank 1,5 · 2×
-
4
Textbroker⌀ Rank 1,5 · 2×
-
5
OMT⌀ Rank 1,5 · 2×
-
6
OMR⌀ Rank 6,5 · 4×
-
7
WPBeginner⌀ Rank 3,0 · 2×
-
8
Jimdo⌀ Rank 3,0 · 2×
-
9
Nachrichtenmagazin⌀ Rank 7,3 · 4×
-
10
WP RSS Aggregator⌀ Rank 5,0 · 2×
stabil Marken, die in mindestens zwei von drei Modell-Durchläufen je Anfrage auftauchen.
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Methodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which providers are recommended organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
Pro Anfrage werden 3 Durchläufe je KI-Modell abgefragt; die klassische Websuche mit einem einzelnen Top-10-Abruf. Abgefragte Modelle: ChatGPT, Gemini, Perplexity. Plattformen und Infrastruktur (z.B. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) erscheinen nicht in der Markenliste, da sie Marketingkanäle sind, keine Wettbewerber.
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