Industry report · Data as of 1. June 2026
Media & Publishing
100% of AI mentions of Nomos come from ChatGPT; other models barely name the brand.
Nomos is the most cited brand by AI assistants, though it does not appear in the top 10 results of classic web search. A distinct divergence exists between the two retrieval systems, as three of the top four AI-recommended brands are entirely absent from the leading web results, whereas the top web search brand, Krautreporter, ranks fifth in AI visibility. Additionally, investigative publisher CORRECTIV shows a strong sentiment skew, receiving mostly positive AI mentions in contrast to the strictly neutral coverage of the leading brand.
15 Queries Sample: 150 AI models: ChatGPT, Gemini, Perplexity
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden.
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Obsproject is cited in 7% of queries across ChatGPT, Gemini, and Perplexity, showing high AI visibility while not appearing in the top 10 for classic web search. The sharpest data point is this complete AI-only presence, which pairs with a high average AI answer position of 1.2 and exclusively positive sentiment.
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Buzzsprout appears in 7% of queries across ChatGPT, Gemini, and Perplexity, demonstrating consistent AI visibility despite not ranking in the top 10 for classic web search. The brand's standout metric is this absolute AI-versus-search gap, combined with a flawless 100% run consistency and nine strictly positive mentions.
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Torial achieves a 7% query coverage across ChatGPT, Gemini, and Perplexity while also maintaining a visible presence in classic web search with an average rank of 6.0. Its defining characteristic is a consistently positive AI sentiment profile, recording nine positive mentions with zero neutral or negative evaluations.
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Streamlabs is cited in 7% of queries by ChatGPT, Gemini, and Perplexity, showing a balanced visibility profile with an average classic web search rank of 7.0. The product's most notable metric is its 100% run consistency paired with an exclusively positive sentiment across all nine of its AI mentions.
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DER SPIEGEL shows high visibility in both environments by appearing in 7% of queries across all three AI platforms with an average AI position of 1.0 and a classic web search rank of 2.0. Unlike the other measured brands, its sentiment profile is mixed, showing four positive and three neutral mentions alongside a lower run consistency of 78%.
| # | Brand | Prominence | Tier |
|---|---|---|---|
| 6 New |
Transistor
transistor.fm
|
67.1 | Big Name |
| 7 New |
Captivate
captivate.fm
|
65.1 | Big Name |
| 8 New |
Content calendar tool Kordiam
kordiam.io
|
64.8 | Big Name |
| 9 ↓3 |
Inxmail
inxmail.de
|
64.6 | Big Name |
| 10 New |
CORRECTIV
correctiv.org
|
64.1 | Big Name |
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Start free scanSame brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
10 AI only 0 in both 10 web search only
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1
15 Nennungen
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2
11 Nennungen
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3
Spotify stabil10 Nennungen
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4
10 Nennungen
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5
10 Nennungen
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1
State of Digital Publishing⌀ Rank 3,8 · 4 Treffer
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2
OMR⌀ Rank 7,2 · 6 Treffer
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3
Textbroker⌀ Rank 1,5 · 2 Treffer
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4
Jimdo⌀ Rank 2,5 · 2 Treffer
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5
OMT⌀ Rank 2,5 · 2 Treffer
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
Frequently asked questions about this report
How is the AI prominence score calculated?
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
Which AI platforms does the report evaluate?
This report is based on answers from ChatGPT, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
How current is the data?
The numbers come from the collection run of 1. June 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
Does ranking first mean the brand is the best?
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
Why is a specific brand missing?
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Can I reuse the data?
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
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