Industry report · Data as of 1. July 2026
Media & Publishing
AI models recommend Spotify 17 times in this vertical, but the brand does not appear in classic web search.
Spotify is the most cited brand in AI responses, although it completely fails to rank within the top ten results of classic web search. A clear categorical divide emerges between the two systems, as AI assistants predominantly highlight software products and digital platforms, whereas classic web search strongly favors traditional media publishers like Focus and Krautreporter. This divide is further reflected in the AI sentiment, which is exclusively positive for the top tech tools but remains largely neutral when discussing the news outlets.
15 Queries Sample: 195 AI models: ChatGPT, Claude, Gemini, Perplexity
What stands out in this industry
Achtung.app derives every observation directly from the collected numbers. It describes visibility in AI answers, not product quality.
-
Channel consensus
0 of 10 top brands appear in both channels. The others are named only by AI or only in classic web search.
-
Leader in both channels
Der Spiegel is the most-cited brand in AI answers and is also prominent in classic web search.
-
Largest channel asymmetry
Obsproject is named 10× in AI answers and appears 1× in classic web search. AI models weight the brand more heavily than Google does.
-
Single provider dominant
Bund-Verlag gets 100 % of its AI mentions from a single model (Perplexity). The other providers rarely name the brand.
-
Web search only
84 domains appear in classic web search but are named by no AI model. Mostly comparison portals, trade media, and established industry sites.
-
Stability
4 % of AI mentions are stable. The others may be missing on the next query; reproducible visibility cannot be taken for granted.
The 10 most visible brands in AI answers
Ranked by AI prominence, a consolidated 0–100 visibility score: how often a brand is named, across how many AI models, at what position, and in what sentiment. Two further factors (recommendation strength, momentum) cannot be measured here and remain hidden. How the score is calculated
| # | Brand | Prominence |
|---|---|---|
| 1 New |
Spotify
spotify.com |
56.6 |
| 2 ↑3 |
Der Spiegel
spiegel.de |
56.3 |
| 3 ↓1 |
Buzzsprout
buzzsprout.com |
53.6 |
| 4 ↓3 |
OBS Studio
obsproject.com |
52.2 |
| 5 New |
Krautreporter
krautreporter.de |
51.2 |
| 6 ↑3 |
Inxmail
inxmail.de |
49.9 |
| 7 New |
FOCUS online
focus.de |
49.2 |
| 8 ↓4 |
Streamlabs
streamlabs.com |
48.5 |
| 9 New |
Feedly
feedly.com |
48.2 |
| 10 New |
vMix
vmix.com |
47.1 |
Your brand not in the top 10? The free scan shows whether ChatGPT and Gemini recommend it.
Start free scanPast measurements
How the current top brands ranked across previous measurement cycles. Achtung.app re-collects each industry report monthly and keeps earlier snapshots archived.
| Brand | June 2026 | Current |
|---|---|---|
|
Spotify
spotify.com |
– | #1 |
|
Der Spiegel
spiegel.de |
#5 | #2 |
|
Buzzsprout
buzzsprout.com |
#2 | #3 |
|
OBS Studio
obsproject.com |
#1 | #4 |
|
Krautreporter
krautreporter.de |
– | #5 |
|
Inxmail
inxmail.de |
#9 | #6 |
|
FOCUS online
focus.de |
– | #7 |
|
Streamlabs
streamlabs.com |
#4 | #8 |
|
Feedly
feedly.com |
– | #9 |
|
vMix
vmix.com |
– | #10 |
– = not in the top 10 of that measurement cycle.
Same brands, different visibility
Brands present in both channels, normalized to the per-channel peak and sorted by asymmetry. A long AI bar next to a short web-search bar means the brand is named disproportionately often by AI models even though it barely appears in organic web-search results. The reverse holds too.
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
Normalized per channel to the peak · sorted by |Δ|
AI top 10 vs. web-search top 10
On the left, the brands named most often in AI answers; on the right, the brands most visible in classic web-search results. Pink lines connect brands that appear in both top-10 lists.
10 AI only 0 in both 10 web search only
-
1
Spotify stable17 Nennungen
-
2
16 Nennungen
-
3
FOCUS online stable14 Nennungen
-
4
13 Nennungen
-
5
12 Nennungen
-
1
State of Digital Publishing⌀ Rank 4,3 · 4 Treffer
-
2
OMT⌀ Rank 4,3 · 3 Treffer
-
3
Jimdo⌀ Rank 2,5 · 2 Treffer
-
4
WPBeginner⌀ Rank 3,0 · 2 Treffer
-
5
OMR⌀ Rank 7,8 · 5 Treffer
stable Brands that appear in at least two of three model runs per query.
Where web search and AI diverge
Brands only one of the two channels knows. For one side that is a gap in AI visibility, for the other a gap in classic web search.
Visible in web search, absent from AI answers
| Brand | Web hits |
|---|---|
|
OMT
omt.de |
3 |
|
WPBeginner
wpbeginner.com |
2 |
|
OMR
omr.com |
5 |
|
My-Content
my-content.online |
2 |
|
Journalistikon
journalistikon.de |
2 |
Visible in AI answers, absent from web search
| Brand | AI mentions |
|---|---|
|
Spotify
spotify.com |
17 |
|
Buzzsprout
buzzsprout.com |
12 |
|
Feedly
feedly.com |
12 |
|
WordPress Foundation
wordpress.org |
12 |
|
StreamYard
streamyard.com |
12 |
One-off hits are excluded: a brand appears here from two mentions in the respective channel onwards. GEO gap in the glossary
How stable are the AI mentions?
AI models do not answer deterministically. Achtung.app runs every query multiple times per model and measures how reliably a brand is named.
| Classification | Brands |
|---|---|
|
Stable
appears reliably in ≥ 2 of 3 runs
|
17 |
|
Borderline
appears in 1 of 3 runs; plan for it with care
|
55 |
|
Drift
appears only sporadically; may be missing on the next run
|
317 |
Based on 389 brands with a recorded run consistency. Run consistency in the glossary
The queries Achtung.app tracked
15 brand-free queries, each put to every AI model and to classic web search.
| Query | AI top |
|---|---|
| nachrichtenmagazin | Focus 12× |
| fachzeitschriften | United-Kiosk.de 5× |
| Beste Podcast-Hosting-Plattform für Startups | Buzzsprout 12× |
| Nachrichten-Aggregator für kleine Redaktionen | Inoreader 9× |
| Content-Management-System für Online-Magazine | WordPress 8× |
| E-Mail-Newsletter-Dienst für Verlage | Inxmail 12× |
| Alternative zu traditionellen Nachrichtenagenturen | Inter Press Service (IPS) 5× |
| Plattform für unabhängige Journalisten Deutschland | Torial 9× |
| Software für Redaktionsplanung KMU | Notion 9× |
| Monetarisierungstools für digitale Inhalte | Patreon 7× |
| Beste Plattform für Audio-Inhalte | Spotify 12× |
| Video-Hosting für Medienunternehmen | Brightcove 6× |
| Schutz vor Plagiaten für Autoren | SourceWeb® CopyProof 3× |
| Tools für Live-Streaming Nachrichten | StreamYard 12× |
| Beste Lösung für Paywall-Implementierung | MemberPress 5× |
Consensus = how many of the AI top-3 brands also appear in the classic web search top 3.
Brands compared
Every brand with at least one AI mention, ranked by AI prominence. The order measures visibility, not quality.
| # | Brand | Prominence |
|---|---|---|
| 1 |
Spotify
spotify.com
|
56.6 |
| 2 |
Der Spiegel
spiegel.de
|
56.3 |
| 3 |
Buzzsprout
buzzsprout.com
|
53.6 |
| 4 |
OBS Studio
obsproject.com
|
52.2 |
| 5 |
Krautreporter
krautreporter.de
|
51.2 |
| 6 |
Inxmail
inxmail.de
|
49.9 |
| 7 |
FOCUS online
focus.de
|
49.2 |
| 8 |
Streamlabs
streamlabs.com
|
48.5 |
| 9 |
Feedly
feedly.com
|
48.2 |
| 10 |
vMix
vmix.com
|
47.1 |
| 11 |
StreamYard
streamyard.com
|
46.2 |
| 12 |
Ghost
ghost.org
|
45.6 |
| 13 |
Newsifier
newsifier.com
|
45.0 |
| 14 |
Flipboard
flipboard.com
|
44.5 |
| 15 |
WordPress Foundation
wordpress.org
|
43.8 |
| 16 |
CORRECTIV
correctiv.org
|
43.6 |
| 17 |
Podbean
podbean.com
|
42.2 |
| 18 |
mail2many
mail2many.com
|
42.2 |
| 19 |
Tidal
tidal.com
|
42.2 |
| 20 |
Inoreader
inoreader.com
|
41.5 |
| 21 |
Qobuz
qobuz.com
|
41.5 |
| 22 |
MAILINGWORK
mailingwork.de
|
41.3 |
| 23 |
Audible
audible.com
|
41.3 |
| 24 |
Stern
stern.de
|
40.8 |
| 25 |
Inter Press Service
ipsnews.net
|
40.8 |
| 26 |
Torial
torial.com
|
40.6 |
| 27 |
Patreon
patreon.com
|
40.6 |
| 28 |
Brightcove
brightcove.com
|
40.5 |
| 29 |
Captivate Media
captivatemedia.co.uk
|
39.9 |
| 30 |
Gumroad
gumroad.com
|
39.7 |
| 31 |
Deutsche Fachpresse
deutsche-fachpresse.de
|
39.4 |
| 32 |
Freischreiber
freischreiber.de
|
38.7 |
| 33 |
Notion
notion.so
|
38.3 |
| 34 |
mvb-online.de (en)
mvb-online.com
|
38.2 |
| 35 |
Urheberarchiv
urheberarchiv.de
|
38.2 |
| 36 |
Telestream
telestream.net
|
38.1 |
| 37 |
Ko-Fi
ko-fi.com
|
37.8 |
| 38 |
InterRed
interred.de
|
37.5 |
| 39 |
Podigee
podigee.com
|
37.1 |
| 40 |
Joomla!
joomla.org
|
37.1 |
| 41 |
United Kiosk
united-kiosk.de
|
36.8 |
| 42 |
Content calendar tool Kordiam
kordiam.io
|
36.8 |
| 43 |
Restream
restream.io
|
36.7 |
| 44 |
Deutscher Journalisten-Verband (DJV)
djv.de
|
36.6 |
| 45 |
COCO One
cocoone.com
|
36.6 |
| 46 |
Ignite
ignite.video
|
36.4 |
| 47 |
Kaltura Knowledge Center
knowledge.kaltura.com
|
36.4 |
| 48 |
Fachzeitungen
fachzeitungen.de
|
35.9 |
| 49 |
X
link.springer.com
|
35.4 |
| 50 |
Rss
rss.com
|
35.4 |
| 51 |
movingimage
movingimage.com
|
35.2 |
| 52 |
Libsyn
libsyn.com
|
34.8 |
| 53 |
OneStream Live
onestream.live
|
34.8 |
| 54 |
Substack
substack.com
|
34.5 |
| 55 |
Steady
steady.page
|
34.5 |
| 56 |
3Q
3q.media
|
34.5 |
| 57 |
MemberPress
memberpress.com
|
34.0 |
| 58 |
Transistor
transistor.fm
|
33.6 |
| 59 |
Bambuser
bambuser.com
|
33.6 |
| 60 |
XSplit Broadcaster
xsplit.com
|
33.2 |
| 61 |
Teachable
teachable.com
|
33.0 |
| 62 |
Uzv
uzv.de
|
32.8 |
| 63 |
BrixWire
brixwire.com
|
32.8 |
| 64 |
Fidion
fidion.de
|
32.8 |
| 65 |
State of Digital Publishing
stateofdigitalpublishing.com
|
32.8 |
| 66 |
Konnektor
konnektor.app
|
32.8 |
| 67 |
SingleFeeder
singlefeeder.de
|
32.8 |
| 68 |
Unlokr
unlokr.app
|
32.8 |
| 69 |
SourceWeb CopyProof
copyproof.org
|
32.8 |
| 70 |
Leaky Paywall
leakypaywall.com
|
32.8 |
| 71 |
Memberstack
memberstack.com
|
32.8 |
| 72 |
DNB
dnb.de
|
32.8 |
| 73 |
Literar
literar.akm.at
|
32.8 |
| 74 |
Aerzteverlag
aerzteverlag.de
|
32.8 |
| 75 |
Dpa
dpa.com
|
32.8 |
| 76 |
Piano
piano.io
|
32.4 |
| 77 |
Netzwerk Recherche
netzwerkrecherche.org
|
32.4 |
| 78 |
Achgut
achgut.com
|
32.1 |
| 79 |
Mailchimp
mailchimp.com
|
31.8 |
| 80 |
Sevensite
sevensite.de
|
31.8 |
| 81 |
contentbird
contentbird.io
|
31.7 |
| 82 |
Airtable
airtable.com
|
31.3 |
| 83 |
Huffpost
huffpost.com
|
31.2 |
| 84 |
Profil
profil.at
|
31.1 |
| 85 |
SoundCloud
soundcloud.com
|
31.1 |
| 86 |
BookBeat
bookbeat.com
|
30.8 |
| 87 |
Limeline
limeline.app
|
30.5 |
| 88 |
Newstral
newstral.com
|
30.5 |
| 89 |
Thunder
thunder.org
|
30.5 |
| 90 |
Unlocks
unlocks.ch
|
30.5 |
| 91 |
Streambuzzer
streambuzzer.de
|
30.5 |
| 92 |
Zuora
zuora.com
|
30.5 |
| 93 |
Adapty
adapty.io
|
30.5 |
| 94 |
Rebelmouse
rebelmouse.com
|
30.5 |
| 95 |
Pressebund
pressebund.org
|
30.5 |
| 96 |
JSTOR Home
jstor.org
|
30.5 |
| 97 |
Ernaehrungs-Umschau
ernaehrungs-umschau.de
|
30.5 |
| 98 |
Sciencedirect
sciencedirect.com
|
30.5 |
| 99 |
Ezb
ezb.uni-regensburg.de
|
30.5 |
| 100 |
Genios
genios.de
|
30.5 |
Showing 100 of 389 brands with an AI mention. The complete dataset is available as PDF, CSV or JSON. Δ = web-search prominence minus AI prominence, only for brands present in both channels.
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Download PDFMethodology
Achtung.app sends typical German-language queries for each industry to classic web search and to the active AI models. Queries are brand-free, so results show which brands surface organically. Both channels receive identical prompts so answers can be compared directly. Every brand named in the responses is extracted and consolidated on its canonical domain. The classic-web-search source is Brave Search, a Google-independent organic index.
3 runs per AI model per query; classic web search via a single top-10 fetch. Models queried: ChatGPT, Claude, Gemini, Perplexity. Platforms and infrastructure (e.g. Google Analytics, Instagram, YouTube, LinkedIn, TikTok) are excluded from the brand list because they are marketing channels, not competitors.
How Achtung.app collects, evaluates and what the method cannot do is set out in full in the methodology. Terms such as AI prominence, run consistency and GEO gap are explained in the glossary.
Frequently asked questions about this report
AI prominence is a 0–100 score built from four measured factors: in how many queries the brand is named (coverage), how many of the evaluated AI platforms cite it (breadth), where it appears in the answers (position), and how the mentions read (sentiment). Only measured values go in — no estimates.
This report is based on answers from ChatGPT, Claude, Gemini, Perplexity. Each query was asked multiple times per platform; the details are in the methodology note above.
The numbers come from the collection run of 1. July 2026. Achtung.app re-collects this report monthly; the ranking and texts are fully recomputed each time.
No. The ranking measures how visible a brand is in AI answers, not the quality of its products or services. A high AI prominence means AI assistants name the brand frequently and prominently when users ask questions in this field.
The report only lists brands that appeared in the AI answers or in the classic web search top 10 for the tested queries. If a brand is missing, it was not named for this query set; that says nothing about other topic areas. Pure platform and infrastructure domains are deliberately excluded.
Yes. The published figures and rankings are licensed under CC BY 4.0: you may share and reuse them as long as you credit Achtung.app as the source and link to this page.
More industry reports
Who shows up in which industry in AI answers — Achtung.app measures it.
How to cite
If you use numbers from this report, please cite it like this:
Achtung.app (2026): Media & Publishing — Juli 2026. Industry report, data as of July 2026. https://achtung.app/branche/media. License: CC BY 4.0.
Data in this report is published under CC BY 4.0 · Attribution: Achtung.app · Download the raw data: CSV · JSON