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Brand profile

Der Spiegel

How often AI names Der Spiegel and where the brand ranks in web search. Aggregated across 4 Achtung.app industry reports.

spiegel.de DACH dataset (DE/AT/CH), as of 18. Jul 2026

Der Spiegel was named in 18 analysed AI answers across 4 industry reports. Its strongest placement is the Media & Publishing report: rank 4 of 474 by AI prominence. Perplexity names the brand most often, on average at position 6,6 of the answer. In classic web search Der Spiegel holds 3 results, at an average rank of 3,7.

At a glance

AI citations
18
Summed across reports
Avg AI position
6,12
Weighted across reports
Web-search hits
3
Brave Search, aggregated
Verticals
4
AI models: 4

Verticals Der Spiegel appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
Media & Publishing #4/474 ↑1 16 View report
Hospitality & Travel #235/264 0 View report
Vermögensverwalter #247/314 2 View report
WM 2026 Sponsoren-Check #386/493 0 View report

AI prominence over time

How the AI prominence of Der Spiegel has moved across the collections so far. One point per report collection.

Der Spiegel in Media & Publishing

Der Spiegel 65.9 Top 10 in the report 64.3
0 25 50 75 100 May 26 Jun 26 Jul 26
Der Spiegel in Media & Publishing
Collection Der Spiegel Top 10 in the report
May 26 58.5 66.7
Jun 26 68.0 67.4
Jul 26 65.9 64.3

AI prominence is a 0 to 100 score combining citation frequency, position and model coverage. The dashed line is the average of the ten strongest brands in the same collection, which shows whether a movement came from the brand or from the whole market. The series only covers verticals with at least two collections. Definitions in the glossary.

Competitive context

The brands placed directly above and below Der Spiegel in the Media & Publishing report, by AI prominence.

Rank Brand AI prominence
#2 Buzzsprout 69,0
#3 Obsproject 66,8
#4 DER SPIEGEL 65,9
#5 Feedly Threat Intelligence 63,6
#6 Streamlabs 62,2

Full ranking in the report →

From the industry reports

Media & Publishing · #4/474 · July 2026

DER SPIEGEL demonstrates strong dual visibility, cited in 13% of queries across all four AI assistants with an average position of 1.7 alongside a high classic web search rank of 2.0. Its sentiment profile is heavily neutral, featuring 12 neutral mentions compared to just four positive ones.

Which AI models name Der Spiegel?

Distribution of citations across the AI models we query. Longer bars mean the model named Der Spiegel more often in its answers.

n = 18 citations total

  • Perplexity
    8 (44%)
  • Gemini
    4 (22%)
  • ChatGPT
    3 (17%)
  • Claude
    3 (17%)

Sentiment of citations

When AI answers mention Der Spiegel, in what tone do they do it?

n = 18 rated citations

  • positive: 4
  • neutral: 14

Tones too infrequent to be a reliable signal are not shown.

Sample queries where Der Spiegel was named

A cross-section of the automated queries where AI models included Der Spiegel in their answer.

Query Model
nachrichtenmagazin ChatGPT
Plattform für unabhängige Journalisten Deutschland Perplexity

Discoverability for AI platforms

Weekly audit of the technical prerequisites that search-grounded AI platforms (live web search per query) need to find and render this site.

Last checked: 2. Aug 2026

Needs attention 4 of 5 critical checks passing · 4 of 4 important checks passing

Two crawler categories: AI live-retrieval crawlers fetch pages on demand to answer questions in ChatGPT, Perplexity or Claude; training crawlers feed model pre-training. Only the live-retrieval layer is graded here; the training tier is an editorial choice.

Critical: blocks AI visibility

  • AI live-retrieval crawlers allowed in robots.txt Your robots.txt must allow OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, Claude-User, and Claude-SearchBot. These fetch pages on demand to answer questions in ChatGPT, Perplexity, and Claude. Blocking any of them takes the brand's own pages out of the source pool for those answers; the brand can still be described from third-party pages.
  • No silent edge block on AI live-retrieval crawlers Even with robots.txt allowing them, the edge (Cloudflare, WAF, server) can still 403/429/503 AI bot user-agents. Most common culprit: Cloudflare's "Block AI Scrapers and Crawlers" managed rule, or Bot Fight Mode. Allow these UAs at a level above the WAF challenge rules.
  • HTTPS reachable on the homepage The homepage must be reachable over HTTPS without a redirect chain that fails. A TLS error is the one failure no crawler can work around, and retry behaviour is not documented for any of them.
  • Sitemap reachable A reachable sitemap helps AI crawlers discover internal pages beyond the homepage. We try /sitemap.xml, /sitemap_index.xml (Yoast), /wp-sitemap.xml (WordPress 5.5+), and any Sitemap: URL in robots.txt.
  • Homepage renders content without JavaScript Crawlers differ in whether they render JavaScript: OpenAI documents its fetchers as reading raw HTML, while Google-grounded answers ride a search index that does render. If the homepage is a SPA shell, the non-rendering crawlers see an empty div and have nothing to cite. Server-side rendering or pre-rendering makes the page readable to all of them; the check looks for at least 100 words and 1 heading without JS.

Important: improves capture

  • Canonical URL declared A canonical link tag tells crawlers which URL is the definitive version. Avoids citation fragmentation across www / non-www / trailing-slash variants.
  • Open Graph title and image set Open Graph title and image are what link-preview cards are built from across the web. Which AI surfaces use them, and where, is not documented per assistant; the cost of setting them is low enough that the check grades it anyway.
  • HSTS header advertised The Strict-Transport-Security header tells browsers to enforce HTTPS for future visits. Set in your web server config or via Plesk's HTTPS Strict Transport Security toggle.
  • No SPA, or a SPA with a meaningful noscript fallback When the homepage is a SPA, a noscript block with real fallback content (not just "please enable JavaScript") gives AI crawlers at least something to read. Best is server-side rendering; this is the half-measure.

Agent readiness: makes facts machine-readable

This check does not count towards AI visibility. It answers a different question: could software verify a fact about this brand without reading prose? On current evidence, structured markup does not make a brand cited more often in AI answers.

  • Organization or WebSite JSON-LD on the homepage Organization or WebSite JSON-LD on the homepage helps search engines recognize the brand as an entity (Knowledge Graph, rich results). Current evidence shows no direct effect on grounded-LLM citations; those models read the visible page text, not the JSON-LD. Still useful SERP hygiene; add via schema.org markup in the head.

Training-crawler status (informational, not graded): 4 / 5 blockiert.

Diagnostics

JSON-LD types
WebPage

SEO hygiene; per Google not a direct lever for AI citations.

Sitemap
155 URLs
llms.txt (informational)
absent

Per Google, no effect on AI visibility; tracked here for information only.

Encryption
HTTPS ✓ · HSTS ✓

Track your own brand over time?

Achtung.app monitors how often a brand is named in AI answers and classic web search, which verticals it appears in, and how that changes over time.

Check your brand

All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document.