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Brand profile

TUI

How often AI names TUI and where the brand ranks in web search. From one Achtung.app industry report.

tui.com DACH dataset (DE/AT/CH), as of 22. Jun 2026

At a glance

AI citations
22
Summed across reports
Avg AI position
4,26
Weighted across reports
Web-search hits
4
Brave Search, aggregated
Verticals
1
AI models: 4

Verticals TUI appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
Hospitality & Travel #5 22 View report

From the industry reports

Hospitality & Travel · #5 · June 2026

Tui is cited in 40% of queries across ChatGPT, Gemini, Perplexity, and Claude, with an average AI answer position of 4.3 that outpaces its classic web search rank of 5.8. The brand maintains a perfectly balanced sentiment profile in AI responses, dividing its visibility exactly evenly between 11 positive and 11 neutral mentions.

Which AI models name TUI?

Distribution of citations across the AI models we query. Longer bars mean the model named TUI more often in its answers.

n = 22 citations total

  • ChatGPT
    8 (36%)
  • Gemini
    8 (36%)
  • Perplexity
    4 (18%)
  • Claude
    2 (9%)

Sentiment of citations

When AI answers mention TUI, in what tone do they do it?

n = 22 rated citations

  • positive: 11
  • neutral: 11

Tones too infrequent to be a reliable signal are not shown.

Sample queries where TUI was named

A cross-section of the automated queries where AI models included TUI in their answer.

Query Model
hotel buchen mit flug ChatGPT
reisebüro online Gemini
all inclusive urlaub ChatGPT
ferienhaus mieten österreich Perplexity
pauschalreise anbieter vergleich Gemini
kreuzfahrt buchen ChatGPT
städtereise angebote Claude
last minute urlaub ChatGPT

More brands in the same verticals

Achtung.app sees these brands surface in the same queries.

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All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document.