Brand profile
Booking
How often AI names Booking and where the brand ranks in web search. From one Achtung.app industry report.
booking.com DACH dataset (DE/AT/CH), as of 22. Jun 2026
At a glance
Verticals Booking appears in
Sorted by rank. Click to open the full vertical report.
| Vertical | Rank | AI citations | |
|---|---|---|---|
| Hospitality & Travel | #3 | 21 | View report |
From the industry reports
Booking is referenced in 33% of queries by all four measured AI platforms, showing closely aligned placements between its average AI position of 3.7 and its classic web search rank of 4.0. Mentions of the platform skew heavily toward positive sentiment, accumulating 15 positive citations compared to just six neutral ones.
Which AI models name Booking?
Distribution of citations across the AI models we query. Longer bars mean the model named Booking more often in its answers.
n = 21 citations total
-
Gemini6 (29%)
-
Perplexity6 (29%)
-
ChatGPT6 (29%)
-
Claude3 (14%)
Sentiment of citations
When AI answers mention Booking, in what tone do they do it?
n = 21 rated citations
- positive: 15
- neutral: 6
Tones too infrequent to be a reliable signal are not shown.
Sample queries where Booking was named
A cross-section of the automated queries where AI models included Booking in their answer.
| Query | Model |
|---|---|
| pauschalreise anbieter vergleich | Perplexity |
| hotel buchungsportale vergleich | ChatGPT |
More brands in the same verticals
Achtung.app sees these brands surface in the same queries.
Track your own brand over time?
Achtung.app monitors how often a brand is named in AI answers and classic web search, which verticals it appears in, and how that changes over time.
Check your brandAll figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document.