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Brand profile

Expedia

How often AI names Expedia and where the brand ranks in web search. Aggregated across 2 Achtung.app industry reports.

expedia.de DACH dataset (DE/AT/CH), as of 1. Aug 2026

Expedia was named in 25 analysed AI answers across 2 industry reports. Its strongest placement is the Hospitality & Travel report: rank 4 of 265 by AI prominence. Gemini names the brand most often, on average at position 9,8 of the answer. In classic web search Expedia holds one result, at an average rank of 4,0.

At a glance

AI citations
25
Summed across reports
Avg AI position
9,67
Weighted across reports
Web-search hits
1
Brave Search, aggregated
Verticals
2
AI models: 4

Verticals Expedia appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
Hospitality & Travel #4/265 24 View report
Automotive & Mobility #244/287 1 View report

Competitive context

The brands placed directly above and below Expedia in the Hospitality & Travel report, by AI prominence.

Rank Brand AI prominence
#2 CHECK24 72,5
#3 Opodo 70,6
#4 Expedia 70,3
#5 weg.de 67,8
#6 Novasol 66,7

Full ranking in the report →

From the industry reports

Hospitality & Travel · #4/265 · July 2026

Expedia is referenced in 33% of queries by all four measured AI assistants, achieving a stronger average placement in AI results (3.3) than in classic web search (4.0). The brand's sentiment profile is perfectly balanced, generating exactly 12 positive and 12 neutral mentions.

Which AI models name Expedia?

Distribution of citations across the AI models we query. Longer bars mean the model named Expedia more often in its answers.

n = 25 citations total

  • Gemini
    11 (44%)
  • Perplexity
    9 (36%)
  • Claude
    3 (12%)
  • ChatGPT
    2 (8%)

Sentiment of citations

When AI answers mention Expedia, in what tone do they do it?

n = 25 rated citations

  • positive: 12
  • neutral: 13

Tones too infrequent to be a reliable signal are not shown.

Sample queries where Expedia was named

A cross-section of the automated queries where AI models included Expedia in their answer.

Query Model
hotel buchen günstig Gemini
hotel buchen mit flug Gemini
reisebüro online Gemini
hotel buchungsportale vergleich ChatGPT
autovermietung berlin Gemini

Discoverability for AI platforms

Weekly audit of the technical prerequisites that search-grounded AI platforms (live web search per query) need to find and render this site.

Last checked: 2. Aug 2026

Needs attention 3 of 5 critical checks passing · 2 of 5 important checks passing

Two crawler categories: AI live-retrieval crawlers fetch pages on demand to answer questions in ChatGPT, Perplexity or Claude; training crawlers feed model pre-training. Only the live-retrieval layer is graded here; the training tier is an editorial choice.

Critical: blocks AI visibility

  • AI live-retrieval crawlers allowed in robots.txt Your robots.txt must allow OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, Claude-User, and Claude-SearchBot. These fetch pages on demand to answer questions in ChatGPT, Perplexity, and Claude. Blocking any of them removes the brand from those answers.
  • No silent edge block on AI live-retrieval crawlers Even with robots.txt allowing them, the edge (Cloudflare, WAF, server) can still 403/429/503 AI bot user-agents. Most common culprit: Cloudflare's "Block AI Scrapers and Crawlers" managed rule, or Bot Fight Mode. Allow these UAs at a level above the WAF challenge rules.
  • HTTPS reachable on the homepage The homepage must be reachable over HTTPS without a redirect chain that fails. AI crawlers do not retry on TLS errors.
  • Sitemap reachable A reachable sitemap helps AI crawlers discover internal pages beyond the homepage. We try /sitemap.xml, /sitemap_index.xml (Yoast), /wp-sitemap.xml (WordPress 5.5+), and any Sitemap: URL in robots.txt.
  • Homepage renders content without JavaScript AI retrieval crawlers do not execute JavaScript. If your homepage is a SPA shell that renders client-side, bots see an empty div and have nothing to cite. The page must produce at least 100 words and 1 heading without JS; typically requires server-side rendering or pre-rendering.

Important: improves capture

  • Organization or WebSite JSON-LD on the homepage Organization or WebSite JSON-LD on the homepage helps search engines recognize the brand as an entity (Knowledge Graph, rich results). Current evidence shows no direct effect on grounded-LLM citations; those models read the visible page text, not the JSON-LD. Still useful SERP hygiene; add via schema.org markup in the head.
  • Canonical URL declared A canonical link tag tells crawlers which URL is the definitive version. Avoids citation fragmentation across www / non-www / trailing-slash variants.
  • Open Graph title and image set Open Graph title and image are used by AI assistants in answer cards and preview tiles. Missing either degrades how the citation renders.
  • HSTS header advertised The Strict-Transport-Security header tells browsers to enforce HTTPS for future visits. Set in your web server config or via Plesk's HTTPS Strict Transport Security toggle.
  • SPA detected and a meaningful noscript fallback exists When the homepage is a SPA, a noscript block with real fallback content (not just "please enable JavaScript") gives AI crawlers at least something to read. Best is server-side rendering; this is the half-measure.

Training-crawler status (informational, not graded): 0 / 5 blockiert.

Diagnostics

JSON-LD types
No JSON-LD on the homepage

SEO hygiene; per Google not a direct lever for AI citations.

Sitemap
No sitemap reachable
llms.txt (informational)
present

Per Google, no effect on AI visibility; tracked here for information only.

Encryption
HTTPS ✓ · HSTS ✓

Track your own brand over time?

Achtung.app monitors how often a brand is named in AI answers and classic web search, which verticals it appears in, and how that changes over time.

Check your brand

All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document.