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Brand profile

Adidas

How often AI names Adidas and where the brand ranks in web search. From one Achtung.app industry report.

adidas.com DACH dataset (DE/AT/CH), as of 11. Jun 2026

Data may be out of date

At a glance

AI citations
58
Summed across reports
Avg AI position
2,45
Weighted across reports
Web-search hits
2
Brave Search, aggregated
Verticals
1
AI models: 4

Verticals Adidas appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
WM 2026 Sponsoren-Check #2 58 View report

From the industry reports

WM 2026 Sponsoren-Check · #2 · June 2026

Adidas is cited in 14% of queries across all four AI platforms and maintains an average classic web search rank of 5.5, indicating solid visibility in both environments. The brand achieves an average AI answer position of 2.5 alongside a high run consistency of 89%. The data reveals a significant volume of favorable sentiment, accumulating 41 positive and 17 neutral mentions with no negative remarks.

Which AI models name Adidas?

Distribution of citations across the AI models we query. Longer bars mean the model named Adidas more often in its answers.

n = 58 citations total

  • Perplexity
    19 (33%)
  • Claude
    16 (28%)
  • ChatGPT
    12 (21%)
  • Gemini
    11 (19%)

Sentiment of citations

When AI answers mention Adidas, in what tone do they do it?

n = 58 rated citations

  • positive: 41
  • neutral: 17

Tones too infrequent to be a reliable signal are not shown.

Sample queries where Adidas was named

A cross-section of the automated queries where AI models included Adidas in their answer.

Query Model
Welches Trikot sollte ich mir zur WM 2026 kaufen? ChatGPT
Welche Marke macht die besten Fußballschuhe? ChatGPT
Von welcher Sportmarke sollte ich Fanbekleidung zur WM 2026 kaufen? ChatGPT

Discoverability for AI platforms

Weekly audit of the technical prerequisites that search-grounded AI platforms (live web search per query) need to find and render this site.

Last checked: 26. Jul 2026

Needs attention 3 of 5 critical checks passing · 1 of 5 important checks passing

Two crawler categories: AI live-retrieval crawlers fetch pages on demand to answer questions in ChatGPT, Perplexity or Claude; training crawlers feed model pre-training. Only the live-retrieval layer is graded here; the training tier is an editorial choice.

Critical: blocks AI visibility

  • AI live-retrieval crawlers allowed in robots.txt Your robots.txt must allow OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User, Claude-User, and Claude-SearchBot. These fetch pages on demand to answer questions in ChatGPT, Perplexity, and Claude. Blocking any of them removes the brand from those answers.
  • No silent edge block on AI live-retrieval crawlers Even with robots.txt allowing them, the edge (Cloudflare, WAF, server) can still 403/429/503 AI bot user-agents. Most common culprit: Cloudflare's "Block AI Scrapers and Crawlers" managed rule, or Bot Fight Mode. Allow these UAs at a level above the WAF challenge rules.
  • HTTPS reachable on the homepage The homepage must be reachable over HTTPS without a redirect chain that fails. AI crawlers do not retry on TLS errors.
  • Sitemap reachable A reachable sitemap helps AI crawlers discover internal pages beyond the homepage. We try /sitemap.xml, /sitemap_index.xml (Yoast), /wp-sitemap.xml (WordPress 5.5+), and any Sitemap: URL in robots.txt.
  • Homepage renders content without JavaScript AI retrieval crawlers do not execute JavaScript. If your homepage is a SPA shell that renders client-side, bots see an empty div and have nothing to cite. The page must produce at least 100 words and 1 heading without JS; typically requires server-side rendering or pre-rendering.

Important: improves capture

  • Organization or WebSite JSON-LD on the homepage Organization or WebSite JSON-LD on the homepage helps search engines recognize the brand as an entity (Knowledge Graph, rich results). Current evidence shows no direct effect on grounded-LLM citations; those models read the visible page text, not the JSON-LD. Still useful SERP hygiene; add via schema.org markup in the head.
  • Canonical URL declared A canonical link tag tells crawlers which URL is the definitive version. Avoids citation fragmentation across www / non-www / trailing-slash variants.
  • Open Graph title and image set Open Graph title and image are used by AI assistants in answer cards and preview tiles. Missing either degrades how the citation renders.
  • HSTS header advertised The Strict-Transport-Security header tells browsers to enforce HTTPS for future visits. Set in your web server config or via Plesk's HTTPS Strict Transport Security toggle.
  • SPA detected and a meaningful noscript fallback exists When the homepage is a SPA, a noscript block with real fallback content (not just "please enable JavaScript") gives AI crawlers at least something to read. Best is server-side rendering; this is the half-measure.

Training-crawler status (informational, not graded): 0 / 5 blockiert.

Diagnostics

JSON-LD types
No JSON-LD on the homepage

SEO hygiene; per Google not a direct lever for AI citations.

Sitemap
No sitemap reachable
llms.txt (informational)
absent

Per Google, no effect on AI visibility; tracked here for information only.

Encryption
HTTPS ✓ · HSTS —

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Achtung.app monitors how often a brand is named in AI answers and classic web search, which verticals it appears in, and how that changes over time.

Check your brand

All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document.