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Brand profile

Adidas

How often AI names Adidas and where the brand ranks in web search. From one Achtung.app industry report.

adidas.com DACH dataset (DE/AT/CH), as of 11. Jun 2026

At a glance

AI citations
58
Summed across reports
Avg AI position
2,45
Weighted across reports
Web-search hits
2
Brave Search, aggregated
Verticals
1
AI models: 4

Verticals Adidas appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
WM 2026 Sponsoren-Check #2 58 View report

From the industry reports

WM 2026 Sponsoren-Check · #2 · June 2026

Adidas is cited in 14% of queries across all four AI platforms and maintains an average classic web search rank of 5.5, indicating solid visibility in both environments. The brand achieves an average AI answer position of 2.5 alongside a high run consistency of 89%. The data reveals a significant volume of favorable sentiment, accumulating 41 positive and 17 neutral mentions with no negative remarks.

Which AI models name Adidas?

Distribution of citations across the AI models we query. Longer bars mean the model named Adidas more often in its answers.

n = 58 citations total

  • Perplexity
    19 (33%)
  • Claude
    16 (28%)
  • ChatGPT
    12 (21%)
  • Gemini
    11 (19%)

Sentiment of citations

When AI answers mention Adidas, in what tone do they do it?

n = 58 rated citations

  • positive: 41
  • neutral: 17
  • negative: 0

Sample queries where Adidas was named

A cross-section of the automated queries where AI models included Adidas in their answer.

Query Model
Welches Trikot sollte ich mir zur WM 2026 kaufen? ChatGPT
Welche Marke macht die besten Fußballschuhe? ChatGPT
Von welcher Sportmarke sollte ich Fanbekleidung zur WM 2026 kaufen? ChatGPT

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All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document. Data is extracted automatically from AI answers and does not reflect any evaluation by Achtung.app. Found an error or want to be removed? Email hello@achtung.app.