Overview & Scoring

What is Achtung.app?

Achtung.app tracks how visible your brands are inside AI-generated answers — ChatGPT, Perplexity, Gemini, and others. It gives agencies the data they need to understand, improve, and report on that visibility over time.

Traditional SEO measures ranking positions in a list of links. Achtung.app measures whether an AI model cites, mentions, or recommends a brand when a user asks a relevant question — and scores that signal daily.

The AI Prominence

Each brand receives an AI Prominence from 0 to 100, updated daily. It reflects six weighted aspects of how the brand appears in AI responses:

A higher score means the brand is being cited often, by multiple AI tools, in a positive and prominent way.

How queries work — organic visibility

Achtung.app measures organic AI visibility: whether AI models mention or recommend a brand without being asked about it directly.

Each day, the system sends generic questions to multiple AI providers — questions a real potential customer would ask, like "What are the best karate schools in Berlin?" or "Which SaaS tools help with project management?". Each keyword is queried multiple times per provider per day and the answers are averaged, so the score reflects a stable trend rather than a single noisy response. The brand's name and website are never included in these queries. The AI either knows and recommends the brand on its own, or it doesn't.

This is a deliberate design choice. Including the brand name would prompt the AI to discuss it regardless of actual visibility — inflating scores and hiding real gaps. By keeping queries blind, the score reflects what a real customer would experience when asking an AI for advice in your niche.

What this means in practice:

• A low score doesn't mean the AI dislikes the brand — it means the AI doesn't surface it unprompted. That's the gap to close.
• A high score means the brand has genuine presence in AI training data and retrieval systems — it shows up when it matters.
• The Gap Analysis on each keyword explains why the brand wasn't mentioned and what competitors are doing differently.

Consistency score

Each keyword is queried multiple times per provider per day. The Consistency Score measures how reliably a brand is cited across those repeated runs — 100% means cited every time, 50% means cited half the time. This is shown per provider in the visibility charts.

Benchmark percentile

Scores are benchmarked against other brands in the same niche — for example, Top 25% in Legal Services. This gives meaningful context beyond the raw number. (Shown in the brand portal on Pro and above.)

Subscription & cancellation

You can manage your subscription from the user menu (top right) → Manage Subscription, or from Team Settings → Plan & Features → Manage Billing. Both link to the Stripe Customer Portal where you can update your payment method, change your plan, or cancel.

If you cancel your subscription:

• Your account remains accessible but is downgraded to the Starter tier.
• Your brand data (brands, keywords, scores, citations, reports) is retained for 7 days after cancellation.
• After 7 days, brand data is permanently deleted.
• If you re-subscribe within the 7-day window, all data is preserved.
• Your account and team are never deleted — you can always come back.

A warning banner appears on the Team Settings page during the retention period, showing the exact date your data will be removed.

Your dashboard

The dashboard gives you an overview across all your brands. Use the Brand dropdown at the top to focus on a single brand — or leave it empty to see totals and averages across your full portfolio.

If you have no brands yet, an onboarding widget appears with a quick-start guide and a link to create your first brand.

Headline stats:

Widgets: