Managing Brands

Adding a brand

Create a new brand from the Brands list. The creation wizard has four steps:

1. Brand identity — Enter the brand name and website. The domain is validated for DNS resolution and reachability. If it redirects, the system detects this and updates the domain automatically. The website is fetched once by AchtungBot/1.0 so the system can derive the niche — see achtung.app/bot.
2. Local visibility — Optionally toggle local-business mode and set a location, travel mode, and service-area radius.
3. Business profile — Review the auto-detected niche and language (edit if needed), then submit.
4. Google Search Console — Optionally connect GSC for richer keyword data.

After creation, keyword suggestions are generated automatically in the background. You can review and adjust keywords at any time from the brand page.

Plan limits

Each plan has a brand limit:

When you reach your plan's limit, the Create button is hidden. A monthly cap on new brand creation applies independently of how many brands are active.

Initial scan progress

After brand creation, the dashboard shows a progress widget tracking the onboarding pipeline:

Brand actions

Open a brand from the Brands list to access these actions:

Subscriber-triggered actions have per-plan cooldowns to manage costs — Starter is the most conservative, Enterprise the most generous. Cooldowns are per-user per-brand, so a user with several brands can trigger each action independently per brand.

Brand page widgets

Below the header, each brand page includes a full set of analysis widgets:

Keywords

Keywords are the queries sent to AI providers to check whether the brand is mentioned. The quality of your keyword set directly affects the quality of visibility data.

Keyword types

Each keyword is automatically classified:

Question and Comparison keywords produce the richest AI responses and the most useful citation data.

Google Search Console import

When a brand has Google Search Console connected, real queries from their account are imported automatically. The import prioritises question-form queries (up to 30 slots), then fills the remaining slots (up to 50 total) with the highest-impression non-question queries.

AI Overview Signals — queries with high impressions but very low click-through rates — are surfaced separately. These indicate an AI-generated answer is intercepting the search demand, making them high-priority targets for optimisation.

Suggesting keywords

Use Suggest Keywords on a brand page to generate AI-powered ideas based on the brand's niche and existing data. Suggestions appear in the Keywords list as inactive — review and activate the ones that are relevant. Suggestions also run automatically every month.

Priority keywords

Up to 20 keywords are marked as priority for daily tracking by AI providers. The rest are checked less frequently. Priority selection favours conversational, question-style phrases and keywords with strong search volume. It runs automatically every month, or you can trigger it manually from the keyword list.

Branded keywords

Keywords marked as Branded are tracked for citation purposes but excluded from SEO Visibility stats — ranking for your own brand name isn't a useful benchmark.

SERP rankings

Visibility → SERP Rankings shows the brand's current Google organic rank for each tracked keyword, updated weekly. This lets you compare traditional search visibility alongside AI visibility in one place.