Provider Trends
Published May 24, 2026
AI visibility is more stable on some providers than others
When comparing the same brands week over week, some providers barely move while others swing by double-digit percentage points. Across three weeks in May, one provider held steady within a 5 pp corridor for every tracked brand; another swung by up to 29 pp for a single brand over the same period. Both are scanned twice daily, so the difference is not measurement noise: it is platform behaviour. If your visibility score jumps or drops, check which provider moved before you change your content.
Sample: 13,826 queries
Window: 21 days
Based on brand-level citation rates aggregated into three full calendar weeks (May 1-21, 2026). Each keyword is scanned twice daily against three providers (ChatGPT, Gemini, Perplexity). Weekly swing = max minus min citation rate across the three weeks. Higher scan frequency would narrow confidence intervals further.