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Brand profile

Lufthansa

How often AI names Lufthansa and where the brand ranks in web search. From one Achtung.app industry report.

lufthansa.com DACH dataset (DE/AT/CH), as of 11. Jun 2026

At a glance

AI citations
19
Summed across reports
Avg AI position
2,37
Weighted across reports
Web-search hits
1
Brave Search, aggregated
Verticals
1
AI models: 4

Verticals Lufthansa appears in

Sorted by rank. Click to open the full vertical report.

Vertical Rank AI citations
WM 2026 Sponsoren-Check #4 19 View report

From the industry reports

WM 2026 Sponsoren-Check · #4 · June 2026

Lufthansa appears in 10% of queries across all four measured AI platforms and also ranks in classic web search with an average position of 9.0. The brand shows a distinct visibility gap between the two channels, achieving a much higher average position of 2.4 in AI answers compared to its traditional search ranking. Its presence is supported by a 79% run consistency and a sentiment profile of 16 positive and 3 neutral mentions.

Which AI models name Lufthansa?

Distribution of citations across the AI models we query. Longer bars mean the model named Lufthansa more often in its answers.

n = 19 citations total

  • ChatGPT
    6 (32%)
  • Gemini
    5 (26%)
  • Claude
    4 (21%)
  • Perplexity
    4 (21%)

Sentiment of citations

When AI answers mention Lufthansa, in what tone do they do it?

n = 19 rated citations

  • positive: 16
  • neutral: 3
  • negative: 0

Sample queries where Lufthansa was named

A cross-section of the automated queries where AI models included Lufthansa in their answer.

Query Model
Welche Airline ist die beste für Flüge in die USA? ChatGPT
Mit welcher Airline fliege ich am besten zur WM 2026? ChatGPT

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All figures come from Achtung.app's published vertical reports. Achtung.app runs standardized, brand-free queries against AI models and classic web search, extracts named brands, and consolidates them on their canonical domain. Details in the methodology document. Data is extracted automatically from AI answers and does not reflect any evaluation by Achtung.app. Found an error or want to be removed? Email hello@achtung.app.